Going Rogue is going gangbusters, and it looks like both Palin and her
publisher, HarperCollins, are going to make some serious money off of it.
According to industry insiders, Palin got a $7 million advance for her book.
She's earning a royalty rate of 15 percent, which means she makes $4.35 per
book sold, and therefore needs to sell 1.6 million books to earn out her
advance. The Wall Street Journal reported Wednesday that HarperCollins had
printed another 100,000 copies of Going Rogue, bringing the total in print
to 1.6 million. Palin would need to sell all of those to earn out her
advance, so it's unlikely that's going to happen.
But HarperCollins will be making money long before that. There's a rule of
thumb in the industry that publishers net about $10 per hardcover sold,
after expenses, but before the cost of the advance. Once she's sold 700,000
copies, then, HarperCollins is in the black. And what of that 1.6 million
printed? An ideal "sell-through" rate is about 75 percent, which means
HarperCollins thinks it's going to sell about 1.2 million copies. At that
level, Palin will have made $7 million and HarperCollins $5 million of its
own.
A HarperCollins insider told The Daily Beast that the book sold a staggering
300,000 copies on the first day alone, which was Tuesday. "Sales are
phenomenal, and we are convinced that the book will continue to sell
phenomenally for some time to come," says the insider. They're not
prevaricating: As of 2:30pm today, the book was #1 on Amazon, ahead of both
Stephen King's new novel, Under the Dome, and Dan Brown's The Lost Symbol.
The latter sold 1 million copies on its first day, but that figure included
the UK, and top fiction generally trumps non-fiction. Any way you carve it,
Going Rogue looks to be a $12 million goldmine.
On top of that, her favorables are rising.
As Sarah Palin blankets the media on a whirlwind book promotion tour, the
former vice-presidential contender is clearly back on America's radar
screen. Despite being characterized by many as a divisive force in her party
and the nation, Americans are much more likely to give Palin a positive
rating (47 percent favorable) than another prominent female leader - Speaker
of the House Nancy Pelosi (28 percent favorable). Moreover, about six in 10
Americans (61 percent) think Palin has been treated unfairly by the press,
according to the latest Fox News poll.
Something tells me that the longer Democrats are in power, the more likeable
Sarah Palin is going to be to Americans. Love her or hate her (and I love
her), you cannot deny that she is on fire right now. 1500 people waited in
the freezing cold to meet her. There's even polling showing that, if the
2012 presidential race were held today, and Palin was running against Obama,
they'd basically be in a dead heat among independents, the most important
block of voters later. The mainstream media may try to demean and diminish
her, but her star is clearly rising. And unless Obama suddenly turns into
some kind of fiscal hawk overnight (not likely), she's just going to keep
looking better and better.
2012 is looking like a better and better year.
from:
http://www.cassyfiano.com/2009/11/sarah-palin-sells-300000-in-her-first-day-approval-numbers-rising
let's hear it for selling out.
let's hear it for being a dumbass.
"nobody ever went broke, etc....."
maybe now she can afford to HIRE a cook.
or at least take some cooking lessons.