For many years my station did do sports coverage all over the world.
We were popular in offices because we did everything to avoid being blocked or filtered. During Europeans there would be people in offices all over Europe tuned in.
Advertisers LOVED is because did EVERYTHING POSSIBLE to avoid being blocked of filtered.
One thing we did was block access to our network at the firewall level from all the major filtering vendors, so that their "spiders" could not classify my web page and filter it. A few network admins who used to hang around the computer security newsgroups did not like that, but there was not much they could do about it.
Providing the means to bypass filtering was 100 percent LEGAL so NO laws were broken when we did this.
Our belief was that there is NOTHING wrong with internet radio at WORK as long as your work is getting DONE.
The VPN we ran got a WORKOUT during March Madness when people in offices all over the country would be using our VPN to watch the games and the boss would never know.
We made the folks at Bob Jones University and Pensacola Christian College HOPPING MAD because students there used our VPN to bypass some of the most HARD ASS rules of any college. You were not supposed to watch any kind of broadcast TV or watch any movie with a rating higher than a G(Bob Jones) or PG(Pensacola Christian College) rating.
To all the pirate movie download sites that have existed, including Kazaa, Gnutella, MusicCity, and Napster, we did see a lot of connections from BJU and PCC to get music totally banned at both colleges, which includes rock, rap, country, jazz, and even "contemporary christian" music. or pretty much anything with a good beat to it.