If you were watching the "CBS Evening News" broadcast live from Times
Square on New Year's Eve, you might have seen a billboard advertising
CBS News out in the square behind Dan Rather. You might have looked at
the well-placed billboard and wondered just exactly how it was that CBS
was able to place its ad so fortuitously.
The truth is, it didn't. The billboard and the advertisement for CBS did
not exist. The image was digitally imported onto the live CBS broadcast
and used to obliterate real objects, the NBC Astrovision underneath the
New Year's ball and a Budweiser ad.
http://www.nytimes.com/yr/mo/day/early/011200cbs-digital.html
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Top 10 Reasons to Oppose the WTO:
http://www.globalexchange.org/economy/rulemakers/topTenReasons.html
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(-)> *peep* (-)> *peep* (-)> *muckmouth*
Eric Dolan wrote:
>
> CBS is pretty damn cheap to insert it's own advertisements into the
> backgrounds of broadcasts. Although that does answer my question as the
> why Dan Rather was surrounded, in the photo, by hundreds of awestruck
> Playmates.
Now if they could only insert some entertainment into their programming.
Gary Smith