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Observer's Handbook news, 2009 Dec 3
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Dec 3, 2009, 3:03:23 PM12/3/09
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OBSERVER'S HANDBOOK NEWS FOR EARLY DECEMBER 2009
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NYSkies continues to receive requests for the 2010 Observer's
Handbook and we are up to date with mailing the books to you. Thank
you
for your response!
In spite of the Depression around us, astronomers NEED and WANT
the Observer's handbook. Our pace of requests is only a bit slower
than last year, when the Depression (then called a recession) first
set in.
It seems that this year there are many more clubs who miss
building up to a discount quantity for a variety of reasons. The
principal one is the membership fell off or the number of 'observers'
declined.
However, I'm seeing a really sturrange effect in our routine
correspondence with clubs. A few are holding out in hopes of getting
the discount on their own. This is a good tactic, when times are
better and members quickly respond to your club offer.
Today, this is likely a horrible act! If by now, early December,
you do not have the minimum for a discount, you virtually for sure
will not get it later this year. What will happen is that the members
who DID put in for the book will be SKURROOED. You give back their
money with a 'sorry' story.
When you consider that it is harder than ever to retain members,
you don't want to push them over the edge of choosing to lapse
membership. Giving them the Observer's Handbook NOW is one excellent
way to show your club welcomes dues renewal. Of course, if you are
not
in a club or your club is not offering the Observer's handbook, you
know what to do. Hop to 'www.nyskies.org/oh.htm' and embark on the
full year of 2010 astronomy.
I do, like in previous years, warn that even NYSkies has a
limited
allotment of the books. When they are exhausted there are no more.
the
latecomers may get in simple letter envelope in their mail, not the
juicy thick package with the OH inside.
What's this? It's the dreaded blood-chilling 'Sorry' letter --
with your unbanked check nailed to it -- telling you you're too late
and the books are all gone. This is NOT the way to celebrate New
Year's, is it?
We give you a consolation premium, like a poster or booklet.
That's nice, but, erm, YOU WANT THE OBSERVEER'S HANFBOOK!
----------------------------------------------
NYSkies continues to receive requests for the 2010 Observer's
Handbook and we are up to date with mailing the books to you. Thank
you
for your response!
In spite of the Depression around us, astronomers NEED and WANT
the Observer's handbook. Our pace of requests is only a bit slower
than last year, when the Depression (then called a recession) first
set in.
It seems that this year there are many more clubs who miss
building up to a discount quantity for a variety of reasons. The
principal one is the membership fell off or the number of 'observers'
declined.
However, I'm seeing a really sturrange effect in our routine
correspondence with clubs. A few are holding out in hopes of getting
the discount on their own. This is a good tactic, when times are
better and members quickly respond to your club offer.
Today, this is likely a horrible act! If by now, early December,
you do not have the minimum for a discount, you virtually for sure
will not get it later this year. What will happen is that the members
who DID put in for the book will be SKURROOED. You give back their
money with a 'sorry' story.
When you consider that it is harder than ever to retain members,
you don't want to push them over the edge of choosing to lapse
membership. Giving them the Observer's Handbook NOW is one excellent
way to show your club welcomes dues renewal. Of course, if you are
not
in a club or your club is not offering the Observer's handbook, you
know what to do. Hop to 'www.nyskies.org/oh.htm' and embark on the
full year of 2010 astronomy.
I do, like in previous years, warn that even NYSkies has a
limited
allotment of the books. When they are exhausted there are no more.
the
latecomers may get in simple letter envelope in their mail, not the
juicy thick package with the OH inside.
What's this? It's the dreaded blood-chilling 'Sorry' letter --
with your unbanked check nailed to it -- telling you you're too late
and the books are all gone. This is NOT the way to celebrate New
Year's, is it?
We give you a consolation premium, like a poster or booklet.
That's nice, but, erm, YOU WANT THE OBSERVEER'S HANFBOOK!
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