Michael 'Savage' Weiner's Rockstar! ? Coca-Cola rolling out costly `green trucks'
lc
`green trucks'
What will Rockstar! do? The soda pop that Dr. Michael Weiner,
herbalist and botanist, helped to conjure up, it is catagorized as an
"energy drink". It is in the fast lane to be the next generations "to
die for" upper beverage.
Will Rockstar! pump up for `green trucks' like Coca-Cola is doing?
Dr. Weiner is better known in the radio business as "Michael Savage".
He helped formulate the beverage, and the whole family is in on a sure
money maker. Wife and mother, Janet Weiner handles finances. The
daughter has a job and real estate wonder, Russell Weiner is VP-
marketing, colas, at Pepsi-Cola North America.
CITES, :
http://groups.google.com/group/alt.royalty/msg/881401818220798e
Coca-Cola rolling out costly `green trucks'
http://www.miamiherald.com/news/breaking-news/story/621059.html
Mon, Jul. 28, 2008
While other companies are shying away from the considerable costs
involved, Coca-Cola announced Monday it is rolling out 10 heavy-duty
hybrid trucks in South Florida, part of a national campaign to put 142
of these so-called green trucks on the road in North America in the
next several weeks.
Many companies -- from utilities to architectural firms -- are rushing
to jump on the green bandwagon, and the soft-drink industry is no
exception.
Coke's new trucks are estimated to lower fuel consumption by 37
percent and emissions by 32 percent -- solid figures to impress the
growing number of people who are demanding a reduction in greenhouse
gases.
But heavy-duty hybrid trucks aren't cheap. Coca-Cola estimates the
special engines add about $35,000 to the cost, making the total about
$85,000 per truck.
Particularly in tough economic times, that's a lot for a company to
absorb.
''Right now the initial prices are pretty steep,'' said Todd Renehan,
an executive vice president with Ryder, the Miami-based transportation
and logistics company. ``Like laptopsand flat-screen TVs, the prices
are going to come down, but right now, with things as tough as they
are, the price tag is a big deterrent.''
http://www.miamiherald.com/news/breaking-news/story/621059.html