He’s pirating their goods, and they’re trying to make him walk
the plank.
A Canadian entrepreneur is in hot water for buying massive
amounts of Trader Joe's products in Washington state, crossing
the border, and selling the booty at a slight profit.
Mike Hallatt — who calls his vagabond Vancouver store "Pirate
Joe's" — claims he's done nothing wrong, and is helping bring
Trader Joe's to the Commonwealth.
"I'm their best customer," he told the San Francisco Chronicle,
adding that he's purchased more than $350,000 worth of Joe-O's,
mango salsa, and other goodies.
But Trader Joe's is suing the 53-year-old Canadian plunderer,
saying Hallatt has harmed their business and infringed on their
copyright, and is trying to shutter his Vancouver storefront.
In response, the cheeky Hallatt removed the "P" from his sign,
so his store is now called Irate Joe's.
He told Vancouver paper The Province that he feels safe within
the confines of the law.
"My right to resell their product is stronger than their right
to protect their brand," he said, noting that he's actually
helping the chain render higher profits.
A self-professed lover of all things Trader Joe's, Hallat said
it's so good that "I will eat dog food from them."
He says that the genius of his business model is saving most
Canadians the hassle of driving long distances to reach the
Washington stores, as well as saving them time and gas.
In the interim, Trader Joe’s has posted Hallatt’s photograph at
nearly every Washington location in attempts to keep him out.
The grocery chain did not immediately respond to the Daily News’
request for comment.
The store is famous for its low prices, organic goods, and fair
wages to workers, with nearly 400 stores across the U.S.
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