BusinessInsider - The overall favorability rating of the NRA
has plunged in the last month, putting its image in a negative
light for the first time.
In separate polls conducted by Public Policy Polling and the
Washington Post/ABC News, the association's favorability ratings
sit underwater with the majority of Americans.
The PPP poll shows a big shift from before CEO
Wayne LaPierre's press conference, which cast blame on
the media, and violent video games and movies for the
elementary-school massacre in Newtown, Conn., last month.
Before the press conference, 48 percent of Americans
viewed the organization in a positive light, compared with
41 percent who viewed it unfavorably.
After the press conference and a subsequent appearance
on "Meet the Press," the NRA's favorability shifted to a
42-45 negative split — a 10-point swing in three weeks.
Meanwhile, the Washington Post and ABC found that
the NRA's favorability rating is underwater for the
first time ever in their limited polling of the question.
According to the poll, only 36 percent said they have
a favorable opinion of the NRA, compared with 44 percent
who view it in a negative light.
When the WaPo/ABC last polled on the subject in 1999,
the group's favorability rating stood comfortably positive
at a 48-39 split.
http://www.businessinsider.com/nra-approval-ratings-press-conference-gun-control-video-games-media-2013-1