Latest figures suggest that Obama bad handling of the economy is not the
only factor in driving favorability down to 36%. It is mainly his negative
style of campaigning. The big problem Obama has here, is he has so few
achievements in office so he has to run negative but it is partly
backfiring.
http://www.dickmorris.com/obamas-ratings-dive/
Obama嚙踝蕭s Ratings Dive
By Dick Morris on July 24, 2012
His personal favorability, once a strong point for Obama, has vanished and
is now being replaced by a personal dislike that is dragging him down.
These data, buried deep in the latest NY Times/CBS poll (of registered
voters, not likely voters) are both stark and important. In April, Obama
had a 42-45 favorable/unfavorable rating, itself a shock given his vastly
higher favorable ratings only a few months before. Now, he has a favorable
rating of only 36% and an unfavorable rating of 48%.
The NY Times poll showed Romney getting 47% of the vote compared to 46% for
Obama (again, this poll is of registered voters, likely voter polls are
more pro-Romney). So that means that one-quarter of Obama嚙踝蕭s voters do not
give him a favorable rating 嚙碾 a danger sign for the president.
What is most notable about this statistic is that it is not due primarily
to the bad economy. While the Times poll showed that the percent of voters
who feel he is doing a good job in handling the economy has dropped to 36%,
Obama嚙踝蕭s ratings in this category have been low for some time. The drop in
favorability is new.
Rather the cause of his decreased likeability is his negative campaigning,
both in person and on the air. He is now no longer the sunny, optimistic,
friendly person he portrayed himself as being in 2008. Instead, a nasty,
surly, angry image has taken over.
This change is at the heart of Obama嚙踝蕭s dilemma. The more he goes negative,
the more he hurts himself in the process and undermines the reservoir to
good will that has sustained him through tough economic times.
As recently as one year ago, Obama嚙踝蕭s personal favorability was ten points
above his vote share in most polls. Now it is ten points below it presaging
further a likely further drop in his poll numbers.