His primal scream therapy could cure alcoholism, etc.

[dav...@agent.com]

Arthur Janov, Psychologist Who Caught Attention With ‘Primal Scream,’
Dies at 93
By MARGALIT FOX, OCT. 2, 2017, NY Times

Arthur Janov, a California psychotherapist variously called a messiah
and a mountebank for his development of primal scream therapy — a
treatment he maintained could cure ailments from depression and
alcoholism to ulcers, epilepsy and asthma, not to mention bring about
world peace — died on Sunday at his home in Malibu, Calif. He was 93.

The office manager of his organization, the Janov Primal Center in
Santa Monica, Calif., confirmed the death.

A clinical psychologist, Dr. Janov conceived primal therapy, as his
method is formally known, after an epiphany in the late 1960s. He
introduced it to the world with his first book, “The Primal Scream,”
published by G. P. Putnam’s Sons in 1970. The book attracted wide
attention in newspapers and magazines and made a celebrity of Dr.
Janov, who became a ubiquitous presence on the talk-show circuit.

Primal therapy became a touchstone of ’70s culture, especially after
it drew a stream of luminary devotees to Dr. Janov’s Los Angeles
treatment center, the Primal Institute, among them John Lennon, Yoko
Ono, James Earl Jones and the pianist Roger Williams.

“Few treatments have been more dramatic, more highly touted or quicker
to catch on than primal therapy,” The Los Angeles Times wrote in 1971.

Mr. Williams, the article continued, had publicly counted Dr. Janov
“as one of history’s five greatest men (along with Socrates, Galileo,
Freud and Darwin).”

Dr. Janov appeared to concur. Primal therapy, he told an interviewer
in 1971, was “the most important discovery of the 20th century.”

The therapy’s premise was simple: All adult neurosis — and with
“neurosis” Dr. Janov cast a wide net — stemmed from repressed infant
and early-childhood trauma at the hands of one’s parents.

He called this trauma “primal pain,” and it was manifest, he said, in
a cornucopia of ills that could include a variety of mood disorders as
well as heart disease, high blood pressure, ulcerative colitis, drug
addiction and stuttering.

He also listed homosexuality among the ailments that primal therapy
could “cure,” and continued to list it long after the American
Psychiatric Association declassified it as a psychiatric disorder in
1973.

Dr. Janov maintained that the way to relieve primal pain — and cure
its associated ills — was to relive it via primal therapy, which
entailed a regressive return to those distressing, now-accessible
early memories.

Reporting in 1971 on a visit to the Primal Institute, which Dr. Janov
had established three years before, The Boston Globe wrote:

“He has equipped his therapy chambers with an array of nursery props —
teddy bears, cribs, playpens, dolls, football helmets, baby rattles,
security blankets — all to help adults turn the clock back.”

The primal scream that could result from these sessions (“It sounds,”
Dr. Janov told People magazine in 1978, “like what you might hear from
a person about to be murdered”) was not the objective of the therapy
per se. It was rather, he said, a sonic barometer of its liberating
effects.

Such behavior quickly came to be called “having a primal” or
“primaling,” and soon a new noun and verb were deposited into the
Oxford English Dictionary.

“Primal therapy is not just making people scream,” Dr. Janov wrote on
the website of the Janov Primal Center, a treatment, research and
therapist-training facility that he established in 1989 and operated
with his second wife, the former France Daunic. “It was never
‘screaming’ therapy.”

Primal therapy was in many ways of a piece with its time. The quest
for happiness amid postwar suburban anomie had already spawned
Dianetics, the metaphysical movement first propounded in 1950 by L.
Ron Hubbard, who four years later rebranded it as Scientology.

The ’60s counterculture saw the birth of the human potential movement,
with its promises of enlightened personal fulfillment. The ’70s would
see the advent of EST, the set of self-improvement seminars
established in 1971.

“Janov’s primal therapy is a classic instance of being the right
charismatic therapist at the right time — it’s the zeitgeist,” John C.
Norcross, distinguished professor of psychology at the University of
Scranton in Pennsylvania, said in a recent telephone interview. “There
was also a belief that repressive strictures of society were holding
people back. Hence a therapy that was to loosen the repression would
somehow cure mental illness. So it fit perfectly.”

However, Dr. Norcross added, “There is no evidence that screaming and
catharsis bring long-term emotional relief.”

In the popular press, early reviewers of “The Primal Scream” were
intrigued if cautious.

Writing in The Los Angeles Times in 1970, the book critic Robert
Kirsch sounded an admonitory note about its “hyperbole” and “evangelic
certainty.” That said, he continued:

“Where he deals with theory and practice rather than the effort to
convert disciples, Dr. Janov is an impressive writer and thinker.
Certainly, it is a work worth reading and considering.”

Psychologists questioned the book’s assertions from the beginning.
They cited, among other issues, the unverifiability of its central
claim of the existence of primal pain and the lack of independent,
controlled studies demonstrating the therapy’s effectiveness.

But the rhapsodic public endorsement of Mr. Lennon, who, with his
wife, Ms. Ono, underwent primal therapy with Dr. Janov in 1970, caused
“The Primal Scream” to be heard round the world.

Mr. Lennon’s album “John Lennon/Plastic Ono Band,” a post-Beatles
recording released in 1970, was by his own account a reflection of
that therapy. It included anguished, half-sung, half-screamed songs
like “Mother” (“Mother, you had me, but I never had you / I wanted
you, you didn’t want me”) and “My Mummy’s Dead.”

In a companion album, “Yoko Ono/Plastic Ono Band,” Ms. Ono recorded
similar anguish.

The Primal Institute was soon receiving 100 calls a day from
prospective patients. At its height, it had branches in New York and
Paris.

Although primal therapy has not, as Dr. Janov widely predicted,
rendered other forms of psychotherapy obsolete, it has managed to
outlive the ’70s by a considerable margin.

The English rock group Tears for Fears, founded in 1981, took its
name, and the subject matter of many of its songs, in homage to the
method.

Today, the original Primal Institute, now overseen by Dr. Janov’s
first wife, the former Vivian Glickstein, continues to treat patients.
So does the Janov Primal Center.

Yet much of the psychotherapeutic establishment now regards the
therapy as marginal. A 2006 article by Dr. Norcross and colleagues in
the journal Professional Psychology: Research and Practice reported
that their survey of more than 100 “leading mental health
professionals” had found primal therapy to be “certainly discredited”
— together with treatments including angel therapy, crystal healing,
past-lives therapy, future-lives therapy and post-alien-abduction
therapy.

“It’s both a discredited theory and treatment in mental health,” Dr.
Norcross said. “Today, I look back at it as an unfortunate but
understandable product of its time: believing that pure emotional
release would prove therapeutic.”

Through the years Dr. Janov remained undaunted, continuing to write
ardently of primal therapy’s power. It was a power, he argued in later
work, that could ameliorate not only mental and physical problems but
also societal ones.

“I believe this new primal consciousness is the only hope if mankind
is to survive,” he wrote in “Primal Man: The New Consciousness” (1975,
with E. Michael Holden). He added, “Primal consciousness certainly
means an end to war.”

The son of Conrad Janov, a truck driver, and the former Anne Coretsky,
Arthur Janov was born in Los Angeles on Aug. 21, 1924.

By his own account, he grew up poor and bellicose. Reared in a tough
part of town, he was, as he told Rolling Stone magazine in 1971,
“fighting Mexicans most of the time.”

After Navy service, he entered the University of California, Los
Angeles, from which he earned a bachelor’s degree in psychology and a
master’s in psychiatric social work.

“My mother had a history of psychological analysis,” Dr. Janov told
The Chicago Tribune in 1983. He was drawn to the field, he said, “to
try to cure my mother, you see, so she’d take care of me and get
sane.”

He spent nearly 20 years providing conventional psychotherapy: He was
on the psychiatric staff of the Los Angeles Children’s Hospital in the
1950s and later opened a private practice. Along the way he earned a
Ph.D. in psychology from what is now Claremont Graduate University in
Claremont, Calif.

Then one day in the late 1960s, as he recounted in “The Primal
Scream,” came the experience that forever transformed his professional
life: A patient told him about a performance artist he had seen in
London, who took the stage wearing a diaper and proceeded to drink
milk from a bottle; cry, “Mommy! Daddy!”; and, in cathartic
culmination, retch.

Inspired, Dr. Janov asked his patient to cry out for his own parents.
The patient demurred at first but before long “was writhing on the
floor,” calling for them, he wrote.

Dr. Janov continued, “Finally, he released a piercing, deathlike
scream that rattled the walls of my office,” adding: “All he could say
afterward was: ‘I made it! I don’t know what, but I can feel!’ ”

After encouraging another patient to cry out for his mother and
father, and watching a similar scene unfold, he began to develop his
ideas about primal pain.

To undergo primal therapy, which typically lasts about a year, a
patient had to relocate to Los Angeles to be treated at Dr. Janov’s
facility. The cost in 1978, People reported, was $6,600 — about
$24,000 in today’s money.

After writing “The Primal Scream,” Dr. Janov asked his publisher to
send a copy to Mr. Lennon. He went on to treat Mr. Lennon and Ms. Ono,
first in England and later in California.

“Listen to his new album if you want to know what he got out of it,”
Dr. Janov told Rolling Stone. “I played it for our group scene on
Saturday, and it was a milestone session. There were 50 people in the
room, which is more than we usually have, and every one of them
flipped. There were so many people screaming — having primals — you
couldn’t hear yourself think.”

“It was,” he added, “wonderful.”

In later books — he wrote more than a dozen — Dr. Janov extended the
time frame for repressed trauma backward, to include the baby’s
arduous passage out of the womb at birth and psychic trauma in utero.

A traumatic birth memory, he said, could even produce visible stigmata
during a primal-therapy session.

“Patients reliving a birth sequence in my sessions have shown forceps
marks on the forehead,” Dr. Janov wrote in “The Biology of Love”
(2000). “Those marks never manifested themselves before because they
had been gated away, stored as a memory.”

Dr. Janov’s marriage to Vivian Glickstein ended in divorce, in 1980;
he married France Daunic later that year. In addition to his second
wife, his survivors include a son, Rick, from his first marriage, who
was also a primal therapist; Xavier, a son from his second marriage;
his sister, Mavis; two grandchildren and one great-grandchild. A
daughter from his first marriage, Ellen Janov, a child singer and
actor turned primal therapist, died in 1976.

If Dr. Janov’s work was considered marginal by mainstream psychology,
it appeared over time to have been marginalized by the publishing
industry as well. Where his earlier books — including “The Primal
Revolution” (Simon & Schuster, 1972), “Prisoners of Pain”
(Anchor/Doubleday, 1980) and “Imprints: The Lifelong Effects of the
Birth Experience” (Coward-McCann, 1983) — were issued by major
publishers, his later ones were brought out primarily by small
presses, vanity presses and print-on-demand houses.

Among these later titles are “Primal Healing” and “The Janov Solution:
Lifting Depression Through Primal Therapy,” both published in 2007,
and “Life Before Birth: The Hidden Script That Rules Our Lives”
(2011).

Dr. Janov’s most recent books included “Beyond Belief: Cults, Healers,
Mystics and Gurus — Why We Believe,” published in 2016 by Reputation
Books.

In it, he wrote: “Individuals whose agonies have no rhyme or reason,
whose barely contained desperation impels them to search for magic,
badly need bearers of good tidings. Enter the Dr. Feelgoods, who
promise hope against hopelessness, help against helplessness, whose
incantations calm, soothe and relieve.”

He added:

“Neurosis and psychosis have us believing that quartz crystals can
make a sick person well; that by humbling yourself and giving yourself
over to a higher power, you can follow 12 steps to salvation; that a
greedy charlatan who wears white robes holds the keys to wisdom; that
the rantings of a self-appointed messiah are God’s truth. So long as
the feelings are inaccessible we remain prisoners of belief — more
accurately, prisoners of pain.”

https://www.nytimes.com/2017/10/02/obituaries/arthur-janov-dead-developed-primal-scream-therapy.html