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Adverts coming to CBC Radio Two, (French and English)

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DanNospamSay

unread,
May 28, 2013, 2:03:26 PM5/28/13
to
Since stores have switched from the horrible CBC
Radio 2
to Radio-Canada's Expace Musique channel for their
cheap muzak, they may not notice the adverts in a
"foreign language" But less music.

Lots of CRTC caveats.
(Thin edge of the wedge for Radio One also? )


CBC gets approval to open airwaves to radio ads
by SIMON HOUPT The Globe and Mail

http://www.theglobeandmail.com/arts/books-and-media/cbc-gets-approval-to-open-airwaves-to-radio-ads/article12190576/?cmpid=rss1

Published Tuesday, May. 28 2013, 12:12 PM EDT
Last updated Tuesday, May. 28 2013, 12:21 PM EDT
0 comments

Ads will be coming to CBC Radio 2 after the Canadian Radio-television
and Telecommunications Commission approved the public broadcaster’s
request to open its airwaves to commercial messages.

The CRTC issued its blessing for ads on Radio 2 and the French-
language Espace Musique radio network as part of the CBC’s licence
renewal announced Tuesday morning. Advertising will be limited to no
more than four minutes per broadcasting hour. “In order to minimize
the impact on their listeners, the advertising broadcast will be
consolidated in a maximum of two blocks each hour,” the regulator
decreed.

But after private broadcasters told the commission during the licence
renewal hearing last November that they feared greater competition for
advertising dollars, and loyal listeners complained about the
potential intrusiveness of ads, the regulator said it will be keeping
a close eye on the development. The CBC must apply for permission at
the end of a three-year trial period if it wishes to keep running ads.

“The CBC will have to demonstrate that the advertising has not had an
undue adverse effect on advertising markets, that listeners have not
been unduly inconvenienced by the advertising, that the level of
investment in radio broadcasting has been maintained, and that there
has been no reduction in the variety and diversity of programming
provided by the Radio 2 and Espace Musique services,” the CRTC said.

The CBC received the five-year licence term it had requested.

But there were other conditions. The CRTC implied that it was not
satisfied the CBC’s ombudsmen – one for each of the English-language
and French-language services – had enough independence. Though terms
traditionally last five years, the most recent English-language
ombudsmen, Kirk LaPointe, left the position after only two years in
office. The CRTC called on the CBC “to clarify that ombudsmen’s
contracts cannot be terminated except for reasons such as gross
misconduct or in instances where the ombudsmen’s actions have been
deemed to be inconsistent,” with the broadcaster’s code of conduct.

The CBC will also be required to broadcast at least 15 hours per week
of Canadian programming aimed at children under 12.

As part of its licence renewal, the CBC’s French-language news service
RDI received mandatory carriage on digital basic TV systems in
francophone communities in English-language markets; its English-
language CBC News Network received mandatory carriage in anglophone
communities in French-language markets.

DanNospamSay

unread,
May 28, 2013, 2:06:46 PM5/28/13
to
The CBC PR Release

http://www.newswire.ca/en/story/1173117/crtc-renews-licences-of-the-canadian-broadcasting-corporation-s-english-and-french-language-television-and-radio-services-for-five-years

May 28, 2013 11:00 AM
CRTC renews licences of the Canadian Broadcasting Corporation's
English- and French-language television and radio services for five
years

OTTAWA-GATINEAU, May 28, 2013 /CNW/ - Today, the Canadian Radio-
television and Telecommunications Commission (CRTC) renewed until
August 31, 2018, the licences of the English- and French-language
television and radio services of the Canadian Broadcasting Corporation
(CBC).

"All Canadians will continue to receive the quality services they
expect from their national public broadcaster", said Jean-Pierre
Blais, Chairman of the CRTC. "In the ever-changing media landscape,
the Canadian Broadcasting Corporation will continue to play a key role
for the vitality of Canada's French- and English-language culture,
throughout the country."

Content that meets the needs of Canadians

The CRTC has examined the CBC's five-year plan, "Strategy 2015:
Everyone, Every way," which sets out the means by which the CBC
intends to fulfill its mandate under the Broadcasting Act. The CRTC
supports the emphasis placed by the CBC in this plan on national
programming and regional reflection, and has taken note of the CBC's
strategy regarding its presence on digital platforms.

With respect to national programming, Canadians will continue to
receive a wide and diverse range of programming that informs,
enlightens and entertains. Among other measure, the CRTC requires CBC
television services to broadcast Canadian drama, comedy and
documentaries, as well as award shows celebrating Canadian creative
talent. Moreover, the CRTC recognizes the important role the CBC plays
in the lives of young Canadians by requiring the broadcast of 15 hours
of children's programming per week in each language.

Regarding regional presence, Canadians will be reflected in local
programming in each of the markets where the CBC is present. National
news broadcast on the radio and on television will be required to take
Canadian regions into account and promote respect and understanding
between them.

As for the CBC's digital media strategy, Canadians will continue to
have access to leading-edge digital content from their national public
broadcaster. The CRTC is aware of the groundbreaking technological
changes that have taken place since the last renewal of the CBC's
licences in 2000, as well as those that will no doubt take place
before the end of the new licence term in 2018. Those changes have an
impact on how Canadians expect to receive content from the public
broadcaster.

Positive measures for linguistic minorities

Canadians living in official language minority communities (OLMCs),
both in English- and French-language communities, have noted the
importance of the CBC's programming for their development and
vitality. The CRTC has instituted positive measures in the form of
conditions of licence which, taken as a whole, will ensure that the
CBC provides services to OLMCs that will reflect their realities and
meet their specific needs. These requirements include:

a balanced schedule;
specific levels of programming reflecting OLMCs;
independent productions produced in OLMCs;
specific levels of local programming in the markets that serve
OLMCs;
the reflection of OLMCs in information programming;
balanced news programming;
consultations with OLMCs; and
stricter reporting requirements.

Broadcast of advertising for a three-year period

The CBC requested permission to gradually include national advertising
on its Radio 2 and Espace Musique radio networks, up to an unlimited
quantity during the fourth year of its licence term. The CRTC
partially granted this request by allowing advertising to be broadcast
on these services for a limited three-year period. The networks may
not broadcast more than four minutes of advertising per broadcast
hour. In order to minimize the impact on their listeners, the
advertising broadcast will have to be consolidated in a maximum of two
blocks each hour.

At the end of the three-year period, if the CBC wishes to continue to
broadcast advertising on Radio 2 and Espace Musique, it will have to
submit a new application to the CRTC. The CBC will have to demonstrate
that the advertising has not had an undue adverse effect on
advertising markets, that listeners have not been unduly
inconvenienced by the advertising, that the level of investment in
radio broadcasting has been maintained, and that there has been no
reduction in the variety and diversity of programming provided by the
Radio 2 and Espace Musique services.

Greater transparency

The CRTC is requiring that the CBC be more accountable to Canadians by
codifying the presence of, and the process for nominating, CBC
ombudsmen. The ombudsmen are responsible for examining complaints from
citizens regarding the news, current affairs and public affairs
content broadcast on the radio, television or digital media.

Today's decision follows a proceeding that included a public hearing,
which was held from November 19 to 30, 2012. The CRTC received more
than 8,000 interventions during this public proceeding.

Broadcasting Decision CRTC 2013-263
www.crtc.gc.ca/eng/archive/2013/2013-263.htm

Broadcasting Notice of Consultation CRTC 2011-379
http://www.crtc.gc.ca/eng/archive/2011/2011-379.htm

The CRTC

The CRTC is an administrative tribunal that regulates and supervises
broadcasting and telecommunications in Canada.

Additional information on the CBC's licence renewal
List of renewed services

Conventional French-language television

Network
CBUFT-DT Vancouver, BC
CBXFT-DT Edmonton, AB
CBKFT-DT Regina, SK
CBWFT-DT Winnipeg, MB
CBLFT-DT Toronto, ON
CBOFT-DT Ottawa, ON CBFT-DT Montreal, QC
CKTM-DT Trois-Rivières, QC
CKSH-DT Sherbrooke, QC
CBVT-DT Quebec City, QC
CKTV-DT Saguenay, QC
CJBR-DT Rimouski, QC
CBAFT-DT Moncton, NB

Conventional English-language television

Network
CBUT-DT Vancouver, BC
CBRT-DT Calgary, AB
CBXT-DT Edmonton, AB
CBKT-DT Regina, SK
CBWT-DT Winnipeg, MB
CBET-DT Windsor, ON
CBLT-DT Toronto, ON CBOT-DT Ottawa, ON
CBMT-DT Montreal, QC
CBAT-DT Fredericton, NB
CBHT-DT Halifax, NS
CBCT-DT Charlottetown, PE
CBNT-DT St. John's, NL
CFYK-DT Yellowknife, NT

Specialty television

ARTV
RDI
documentary
CBC News Network

French-language radio

Première Chaîne

Network
CBUF-FM Vancouver, BC
CHFA Edmonton, AB
CBKF-FM Regina, SK
CKSB Saint-Boniface, MB
CBEF Windsor, ON
CBON-FM Sudbury, ON
CJBC Toronto, ON
CBOF-FM Ottawa, ON
CHLM-FM Rouyn-Noranda, QC
CBF-FM Montreal, QC CBF-FM-8 Trois-Rivières, QC
CBF-FM-10 Sherbrooke, QC
CBV-FM Quebec City, QC
CBJ-FM Saguenay, QC
CJBR-FM Rimouski, QC
CBGA-FM Matane, QC
CBSI-FM Sept-Îles, QC
CBAF-FM Moncton, NB
CBAF-FM-5 Halifax, NS
CBAF-FM-15 Charlottetown, PE

Espace Musique

Network
CBUX-FM Vancouver, BC
CBCX-FM Calgary, AB
CKSB-FM Winnipeg, MB
CBBX-FM Sudbury, ON
CJBC-FM Toronto, ON
CBOX-FM Ottawa, ON CBFX-FM Montreal, QC
CBVX-FM Quebec City, QC
CBRX-FM Rimouski, QC
CBJX-FM Saguenay, QC
CBAL-FM Moncton, NB
CBAX-FM Halifax, NS

English-language radio

Radio One

Network
CFPR Prince Rupert, BC
CBCV-FM Victoria, BC
CBU Vancouver, BC
CBYG-FM Prince George, BC
CBYK-FM Kamloops, BC
CBTK-FM Kelowna, BC
CBR Calgary, AB
CBX Edmonton, AB
CBKA-FM Laronge, SK
CBK Regina, SK
CBWK-FM Thompson, MB
CBW Winnipeg, MB
CBQT-FM Thunder Bay, ON
CBCS-FM Sudbury, ON
CBCL-FM London, ON
CBLA-FM Toronto, ON
CBO-FM Ottawa, ON
CBME-FM Montreal, QC CBVE-FM Quebec City, QC
CBZF-FM Fredericton, NB
CBD-FM Saint John, NB
CBAM-FM Moncton, NB
CBHA-FM Halifax, NS
CBI Sydney, NS
CBCT-FM Charlottetown, PE
CBDQ-FM Labrador City, NL
CFGB-FM Goose Bay, NL
CBY Corner Brook, NL
CBT Grand Falls, NL
CBG Gander, NL
CBN St. John's, NL
CFWH Whitehorse, YT
CHAK Inuvik, NT
CFYK Yellowknife, NT
CBQR-FM Rankin Inlet, NU
CFFB Iqaluit, NU

Radio 2

CBU-FM Vancouver, BC
CBR-FM Calgary, AB
CBX-FM Edmonton, AB
CBK-FM Regina, SK
CBW-FM Winnipeg, MB
CBQ-FM Thunder Bay, ON
CBE-FM Windsor, ON CBBS-FM Sudbury, ON
CBL-FM Toronto, ON
CBOQ-FM Ottawa, ON
CBM-FM Montreal, QC
CBH-FM Halifax, NS
CBI-FM Sydney, NS
CBN-FM St. John's, NL



SOURCE: Canadian Radio-television and Telecommunications Commission
For further information:

Follow us on Twitter @crtceng

Media Relations:
communi...@crtc.gc.ca
Tel: 819-997-9403, Fax: 819-997-4245

General Inquiries:
Tel: 819-997-0313, TDD: 819-994-0423, Fax: 819-994-0218
Toll-free # 1-877-249-CRTC (2782)
TDD - Toll-free # 1-877-909-CRTC (2782)

Ask a question or make a complaint
http://www.crtc.gc.ca/RapidsCCM/Register.asp?lang=E

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