In-car DAB sales growth
BBC is biased towards DAB
Page 4:
"The growth of in-car products in 2008
is particularly significant. With the
introduction of the PURE Highway, sales
have grown by an average of 300% per
month."
If this impressive rate of growth has continued throughout Jan - March
2009 as well througout 2008, sales must have grown by a factor of 3^15
= 14.349 million since the end of 2007.
So if, say, 1,000 in-car DAB products were sold on average per month
at the end of 2007, in-car DAB products should be selling at a rate of
14.3 billion per month now.
Impressive stuff.
Oh no, hold on:
http://www.pure.com/press/release.asp?ID=328
"Sales of Highway transformed the 2008 in-car DAB market by increasing
it by over 300% in comparison to 2007"
Considering that by the end of 2007 a TOTAL of 150,000 cars had DAB,
which includes both after market and factory fitted car stereos over
about the last 8 years or so, the sales from 2007 will have been piss
poor, so 3 x piss poor = nothing, especially when there are 30 million
cars on the road.
You can always tell when the sales numbers are crap, because they go
off percentage increases and carefully avoid quoting the actual sales
figures, because the actual figures are embarrassingly low.
14 billion per month. Strewth. Shall we have a whip round to replace
the DRDB's calculator - it hasn't produced a correct answer in the
last 7 years!
--
Steve - www.digitalradiotech.co.uk - Digital Radio News & Info
Richard Evans
>
> 14 billion per month. Strewth. Shall we have a whip round to replace
> the DRDB's calculator - it hasn't produced a correct answer in the
> last 7 years!
Perhaps their 0 button gets stuck,
turning 10,000 into 10,000,000,000,000
BBC is biased towards DAB
news:49e50177$1...@mk-nntp-2.news.uk.tiscali.com
You can forgive small typos, because everyone does it, but this is
what she wrote:
"sales have grown by an average of 300% per month"
Writing the words "average" and "per month" can hardly be blamed on
being a typo.
It might have been a genuine accidental error, where she originally
meant to work out the percentage growth per month and then changed it
to 300% but forgot to change the words around the percentage. But
knowing how the DRDB operates and the downright dishonesty that that
organisation has been responsible for over the years, you have to
wonder whether it was an honest mistake or whether it was deliberate.
Richard Evans
>
> It might have been a genuine accidental error, where she originally
> meant to work out the percentage growth per month and then changed it
> to 300% but forgot to change the words around the percentage. But
> knowing how the DRDB operates and the downright dishonesty that that
> organisation has been responsible for over the years, you have to
> wonder whether it was an honest mistake or whether it was deliberate.
I can't help wondering whether perhaps it was meant to be 300% per year.
That would be believable, as there was such a great deal of room for
improvement.
Richard E.
BBC is biased towards DAB
As I said in the first post, it was 300% per year:
http://www.pure.com/press/release.asp?ID=328
"Sales of Highway transformed the 2008 in-car DAB market by increasing
it by over 300% in comparison to 2007"
My issue is that she wrote the words "on average" (whcih don't apply
to per year quantities) and "per month" but she used the per year
figure, so it basically couldn't have been a typo.
IMO, because it sounds impressive she went with it thinking that
no-one would notice - the reason I say that is because she's the PR
person who writes the DRDB press releases, and the DRDB's press
releases usually contain a lie or two at least or something so
distorted from reality that it's effectively a lie even if in reality
it would be classed as extreme spin, so why change the habits of a
lifetime?
tony sayer
DAB <dab...@fooked.com> scribeth thus
Female palefaces are big heap good a speaking with "forked tongue"
--
Tony Sayer