[InsideRadio] Study: Frequency Of Messaging Drives Audio Ad Engagement.

[InsideRadio via rec.radio.info Admin]

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Study: Frequency Of Messaging Drives Audio Ad Engagement.

Posted: 19 Jul 2022 12:45 PM PDT
https://www.insideradio.com/free/study-frequency-of-messaging-drives-audio-ad-engagement/article_856cf7c2-0794-11ed-96f0-5f06efdb2e0a.html

A new study reinforces the value of including audio in the media mix for ad
campaigns and the importance of frequency in messaging when it comes to
delivering results for advertisers. Conducted by market research
consultancy Alter Agents in partnership…
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With Digital Platform Updates, Audacy Promises 'Additional Interactivity.'

Posted: 19 Jul 2022 12:15 PM PDT
https://www.insideradio.com/free/with-digital-platform-updates-audacy-promises-additional-interactivity/article_4309cf7a-0791-11ed-8a9e-bfaa2f9801ad.html

Audacy has announced the first in a series of updates to its digital
platform beginning today, with enhancements to its app and website. This
first round of upgrades, to roll out over several months, includes adding
more exclusive content along…
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Podtrac: iHeart Holds No. 1 In June, Wondery Surpasses NPR.

Posted: 19 Jul 2022 12:00 PM PDT
https://www.insideradio.com/free/podtrac-iheart-holds-no-1-in-june-wondery-surpasses-npr/article_2954efc6-07a3-11ed-b43c-930172a99628.html

After so-so growth in May, Podtrac reports the publishers it measured had a
strong June with gains in both downloads and audience reach. As has been
the case for more than a year, iHeartRadio remains the top-ranked publisher
as Wondery…
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Mike Missanelli

Posted: 19 Jul 2022 11:53 AM PDT
https://www.insideradio.com/people_moves/mike-missanelli/article_1a0cb09e-0794-11ed-942a-bfb044e7d376.html

Following his abrupt exit from Beasley Media Group sports “97.5 The
Fanatic” WPEN Philadelphia, Mike Missanelli announces plans to host an
Eagles post-game show on YouTube, which will debut Sept. 11. Missanelli
will join NBC Sports Philadelphia analyst Seth Joyner,…
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AM/FM Ads Drive Business For Tax Prep Services, According To New Research.

Posted: 19 Jul 2022 11:45 AM PDT
https://www.insideradio.com/free/am-fm-ads-drive-business-for-tax-prep-services-according-to-new-research/article_ac77d966-0732-11ed-b8cd-dfd8a8c2a0dd.html

The results of two Cumulus Media studies show that not only are heavy AM/FM
radio listeners more likely to use and spend more on tax preparation
services than TV viewers, but radio ads in the category also drive-up site
traffic…
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Juan Alicea, Who Called 4,000 Mets Games En Espaol, Dies At 85.

Posted: 19 Jul 2022 11:15 AM PDT
https://www.insideradio.com/free/juan-alicea-who-called-4-000-mets-games-en-espa-ol-dies-at-85/article_3cf06396-0765-11ed-823c-87ea5c537c42.html

Longtime New York Mets Spanish-language play-by-play radio announcer Juan
Alicea has died at the age of 85. He first joined the team in 1969 and
served in various roles, including scouting and community relations, before
moving to the broadcast booth…
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News Bites: Lou Dobbs, Glenn Beck, SRN News, Planet Money.

Posted: 19 Jul 2022 11:00 AM PDT
https://www.insideradio.com/free/news-bites-lou-dobbs-glenn-beck-srn-news-planet-money/article_a228eb10-07a2-11ed-9a9f-f71b89975330.html

WABC New York adds “The Lou Dobbs Financial Reports” to its daily
programming features… Glenn Beck will be the speaker at the “Hometown
Homegrown Pioneer Celebration,” in Weston, ID on July 23… SRN News will
present a week-long special series…
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