But a local marketing firm recently took the
blinders off and started an independent, online
campaign to promote the real Houston, warts and all.
"The flying cockroaches. The mosquitoes. The
traffic," reads the ad, which lists 17 more
drawbacks before concluding that, in spite of it
all, "Houston. It's Worth It."
The website then asks residents to post why the
city, unlovely and uncomfortable as it can be,
appeals to them all the same.
The point, said the ad's co-creator, David Thompson,
is to acknowledge the worst and move on.
"It sort of pulls the rug out from the easy place to
go--how can you stand the heat--and automatically
takes you to a more meaningful conversation," he said.
Houstonians have responded so enthusiastically to
the site - http://www.houstonitsworthit.com - that a
technician reprogrammed the page to give people more
room to write.
"I feel normal here. Maybe it is because I am
imperfect like this city," wrote one person.
"The cleanest jail cells of any major metropolitan
area," wrote another.
And then there was this analogy: "If Houston were a
dog, she'd be a mutt with 3 legs, one bad eye, fleas
the size of Corn Nuts and buck teeth. Despite all
that, she'd be the best dog you'd ever know."
--Lianne Hart
_Los Angeles Times_ [September 11, 2004],
"The Mosquitoes, the Humidity . . ."
--
Steve