Texting Spells End of the Apostrophe
The enduring conflict between grammarians and greengrocers over the
correct use of apostrophes has turned in favour of the vegetable
sellers.
A leading linguistics researcher believes that misuse, especially in
electronic communications, is so prevalent that the mark may soon
become redundant.
Nenagh Kemp, of the University of Tasmania, found that even university
students were struggling to grasp the correct way of using
apostrophes.
This decline is in spite of the efforts of The Apostrophe Protection
Society, which fights for the mark from its powerbase in Lincolnshire,
and The Apostrophiser, a self-styled “grammar vigilante” who has
erased or introduced apostrophes on shop signs in Bristol.
Strictly speaking, apostrophes are a matter of punctuation rather than
grammar. Professor Kemp’s research found that literate undergraduates
based in Hobart inserted apostrophes in plural words 13 per cent of
the time.
They were significantly worse at using apostrophes correctly with
singular possessive words, such as “the cup’s handle”, which they got
wrong 47 per cent of the time. For plural possessives, such as “all
the cups’ handles”, they got it wrong 72 per cent of the time.
She told The Times that although there had been studies of poor
apostrophe use by students from as early as 1922 the prevalence of
electronic communication had accelerated the change.
“When much of people’s reading and writing is electronic, it’s no
longer seen as important to write grammatically correctly, as long as
the message gets across,” she said. “One of the biggest ‘victims’ of
this trend is the apostrophe.”
A study she published with Clare Wood and Sam Waldron of Coventry
University found that poor punctuation in text messages was predicted
by lower scores in grammar tests, but there was another explanation.
“People who omit grammatical patterns from their text messages don’t
necessarily not know them,” she said. “They choose not to use them for
the sake of efficiency.”
Devotees of the apostrophe who seek to correct erroneous shop signs
should not give up, Professor Kemp suggested. “When people don’t see
apostrophes used correctly in the print environment, there’s less
incentive for them to try to get them right.”
The Apostrophiser’s correction of signs such as “Amys Nail’s” may
prove to be the punctuation mark’s salvation.
https://www.thetimes.co.uk/article/texting-spells-end-of-the-apostrophe-bzbl6vmw7