From The Times: In the so-called Mad Men era, the testosterone-fuelled creative revolution in the 1950s and 1960s in which modern advertising evolved, Rose Glazer rose to become one of the few women to match men at their own game. Working for her brother’s firm RS Caplin (Advertising) Ltd, she fought her way from an administrative role to take over one of the company’s struggling clients and revitalise a brand that is still a market leader more than half a century later.
https://www.thetimes.co.uk/article/rose-glazer-obituary-6dsrqp7nd
One of nine children — the first girl after seven boys — Rose Caplin was born in 1924 and raised in poverty in the East End of London where their parents had settled early in the 1900s to escape the antisemitic pogroms in eastern Poland.
Rose Glazer, businesswoman, who rose from poverty to revive Rimmel by pioneering affordable cosmetics with the slogan ‘beauty on a budget’