Sidney Mudd, 7-Up executive
deb...@comcast.net
By LEN MANIACE
lman...@thejournalnews.com
THE JOURNAL NEWS
(Original publication: May 29, 2005)
Sidney Mudd, a former longtime executive for the largest independent
7-Up bottler in the world and a national spokesman for the soft drink
industry, died Friday at his home in New Rochelle. He was 88.
Mudd spent 43 years with Joyce Beverages, eventually rising to
president of the New Rochelle-based company, which owned and operated
plants in eight states, where 7-Up and other soft drinks were made,
bottled and distributed.
After his retirement in 1984, when the company was sold, Mudd served on
various economic development panels in New Rochelle, including one
seeking to bring to the city the headquarters of UNICEF, which was then
considering a move from its Manhattan offices.
Mudd joined the company as a beverage distributor in Chicago in 1938,
later becoming a sales manager. In 1941, he moved to New Rochelle,
where Joyce Beverages had acquired a 7-Up franchise for the New York
region. He became vice president of New York 7-Up operations, executive
vice president two years later and president in 1963.
He became a leader in the soft drink industry in New York and
nationally during the 1970s, when he held the post of president of the
National Soft Drink Association from 1974 to 1976. During this period,
the industry faced a number of issues, including a challenge to the
soft drink franchise system in which one company received exclusive
rights to distribute a brand in a region. Opponents argued that the
system was anti-competitive, but soft drink companies maintained that
the industry was competitive on prices.
The industry during this period opposed "bottle bills" that
reintroduced deposits on soft drink containers during a time of growing
concern about the environment, instead supporting resource recovery
systems that would recycle beverage containers and other materials
after they had already entered the waste stream.
Mudd also was a director of Keep American Beautiful, an anti-litter
effort supported by the industry.
After his retirement, Mudd served as the first leadership chairman of
Westchester 2000, a planning partnership that looked at the county's
economic and social needs, which was created by Westchester County
government and the Westchester County Association. He also served as
chairman of the Westchester County Association, president of the New
Rochelle Development Council and chairman of the New Rochelle Business
Leadership Council.
He was born Jan. 21, 1917, in St. Louis, to Urban Sidney Mudd and
Hallie Perry Mudd. He graduated magna cum laude from St. Louis
University in 1938. During World War II, he served as a Navy lieutenant
on the U.S.S. Minneapolis. He married Ada Marie Herbermann on Oct. 22,
1942.
Mudd was named a Knight of Malta by Pope Paul VI in 1964 and Knight of
the Holy Sepulcher by Pope John Paul II in 1981.
In addition to his wife, Mudd is survived by seven children, Sidney P.
Mudd of Hong Kong; Ada M. Murray of Wyckoff, N.J.; Peter M. Mudd of
Evanston, Ill.; Michael Mudd of Chicago; Mary Elaine Wallace of
Yorktown Heights; Elizabeth A. Rosen of Alpharetta, Ga.; and Catherine
M. Roberts of Upper Montclair, N.J.; 18 grandchildren; and two great-
grandchildren.
Calling hours are scheduled for Lloyd Maxcy Funeral Home on Shea Place
in New Rochelle tomorrow, from 3 to 9 p.m. A funeral Mass is scheduled
for Tuesday at 11:30 a.m. at the Holy Family Church in New Rochelle.
Burial is private.
deb...@comcast.net
Roger Mudd, "All Mudds are related".)
Bob Feigel
>Wonder if he was related to Dr. Samuel Mudd & Roger Mudd? (According to
>Roger Mudd, "All Mudds are related".)
That's just a dirty rumour ...
"It's not that I'm afraid to die. I just don't want to be there when it happens." - Woody Allen
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Wax-up and drop-in of Surfing's Golden Years: <http://www.surfwriter.net>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Brad Ferguson
<deb...@comcast.net> wrote:
> Sidney Mudd, a former longtime executive for the largest independent
> 7-Up bottler in the world and a national spokesman for the soft drink
> industry, died Friday at his home in New Rochelle. He was 88.
>
> Mudd spent 43 years with Joyce Beverages, eventually rising to
> president of the New Rochelle-based company, which owned and operated
> plants in eight states, where 7-Up and other soft drinks were made,
> bottled and distributed.
The late, great Sandy Becker sold lots of 7-Up on Channel 5 in New
York. "Remember, friends," he'd tell us, "it's the soft drink with the
7 in front, and U P after." Trust me, this was great material for
1962.
I still miss Sandy Becker.
Hyfler/Rosner
"Brad Ferguson" <thir...@frXOXed.net> wrote in message ]
>
>
> The late, great Sandy Becker sold lots of 7-Up on Channel
> 5 in New
> York. "Remember, friends," he'd tell us, "it's the soft
> drink with the
> 7 in front, and U P after." Trust me, this was great
> material for
> 1962.
>
> I still miss Sandy Becker.
And you, Brad Ferguson, posted the news of his death in 1996
here at alt.obituaries.
"Those of us from there, and who are of a certain age, know
he was the best
of them all, mainly because of the joy with which he did his
job, and the
insane sense of humor he brought to the five to ten hours of
live
programming he did every week."