Have you noticed?
http://www.youtube.com/watch?v=CIjGaDUp6FY
(I think this is the original - can't watch it right now)
Anyway, the commercial features two real-life rock-climbers who play a
fictional couple.
From the original script:
(The woman says) "We talked about getting a diamond, but with all the
Thank You Points I've been earning, (cue music) I flew us to the rock
I really had in mind."
Apparently, a lot of people complained bitterly that the commercial
was anti-marriage and damaging to young women who may not know what
they're setting themselves up for in a relationship - see here, from
last April:
http://www.suntimes.com/lifestyles/hart/11732672-452/rock-climbing-real-but-ad-doesnt-depict-relationship-reality.html
(Betsy Hart is a conservative divorced mother of four, a columnist,
and a commentator on Fox News.)
As the one recent comment points out, the commercial has been changed
(not sure how recently) to leave out any mention of a ring.
And here's another interesting, shall we say, take on it:
http://whiskeys-place.blogspot.com/2012/01/modern-view-of-marriage.html
Some have argued that the original commercial could just as easily
mean, no, they ARE getting married; they just didn't want to spend
their money on something as materialistic as a ring. I think that's
grasping at straws. After all, Citi doesn't care what you spend your
money on, right? So what market sense is there in portraying an anti-
materialistic engaged couple? What they're really aiming for is the
female customer who take pride - or thinks she takes pride - in being
in an unmarried couple.
I don't really know whether to be glad or not about the change. But
the visuals are so stunning, it's unlikely anyone who's never seen it
before will notice that anything's missing. (I DO think Betsy Hart was
foolish to assume that all women want babies, in particular - more and
more American women in their thirties don't, these days. Maybe that's
one big reason we're seeing more women postponing marriage?)
Lenona.