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OT: Citi credit card censors its commercial due to complaints

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Lenona

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Feb 4, 2013, 6:21:11 PM2/4/13
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Have you noticed?

http://www.youtube.com/watch?v=CIjGaDUp6FY
(I think this is the original - can't watch it right now)

Anyway, the commercial features two real-life rock-climbers who play a
fictional couple.

From the original script:

(The woman says) "We talked about getting a diamond, but with all the
Thank You Points I've been earning, (cue music) I flew us to the rock
I really had in mind."

Apparently, a lot of people complained bitterly that the commercial
was anti-marriage and damaging to young women who may not know what
they're setting themselves up for in a relationship - see here, from
last April:

http://www.suntimes.com/lifestyles/hart/11732672-452/rock-climbing-real-but-ad-doesnt-depict-relationship-reality.html
(Betsy Hart is a conservative divorced mother of four, a columnist,
and a commentator on Fox News.)

As the one recent comment points out, the commercial has been changed
(not sure how recently) to leave out any mention of a ring.

And here's another interesting, shall we say, take on it:

http://whiskeys-place.blogspot.com/2012/01/modern-view-of-marriage.html

Some have argued that the original commercial could just as easily
mean, no, they ARE getting married; they just didn't want to spend
their money on something as materialistic as a ring. I think that's
grasping at straws. After all, Citi doesn't care what you spend your
money on, right? So what market sense is there in portraying an anti-
materialistic engaged couple? What they're really aiming for is the
female customer who take pride - or thinks she takes pride - in being
in an unmarried couple.

I don't really know whether to be glad or not about the change. But
the visuals are so stunning, it's unlikely anyone who's never seen it
before will notice that anything's missing. (I DO think Betsy Hart was
foolish to assume that all women want babies, in particular - more and
more American women in their thirties don't, these days. Maybe that's
one big reason we're seeing more women postponing marriage?)


Lenona.

David Carson

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Feb 4, 2013, 11:13:20 PM2/4/13
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On Mon, 4 Feb 2013 15:21:11 -0800 (PST), Lenona <leno...@yahoo.com>
wrote:

>Apparently, a lot of people complained bitterly that the commercial
>was anti-marriage and damaging to young women who may not know what
>they're setting themselves up for in a relationship - see here, from
>last April:

I want them to remake all of the commercials that depict
fathers/husbands/boyfriends as blithering idiots who don't have the sense
to buy the proper product or service, but are fortunate to have a woman
around to make their consumption decisions for them.

Brad Ferguson

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Feb 5, 2013, 12:08:13 AM2/5/13
to
In article
<81c9abb8-73fb-44ee...@o5g2000vbp.googlegroups.com>,
Lenona <leno...@yahoo.com> wrote:

> Have you noticed?
>
> http://www.youtube.com/watch?v=CIjGaDUp6FY
> (I think this is the original - can't watch it right now)
>
> Anyway, the commercial features two real-life rock-climbers who play a
> fictional couple.
>
> From the original script:
>
> (The woman says) "We talked about getting a diamond, but with all the
> Thank You Points I've been earning, (cue music) I flew us to the rock
> I really had in mind."


Yeah, great spot. There she is, climbing all those rocks (and she is,
of course, much better at it than her dumb old boyfriend), and at the
end she's standing on top on a tall skinny needle of a rock, looking
empowered and all -- and there's not a single speck of dirt or sweat on
her.

J.D. Baldwin

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Feb 5, 2013, 12:03:45 PM2/5/13
to

In the previous article, Lenona <leno...@yahoo.com> wrote:
> Apparently, a lot of people complained bitterly [...]

No, they didn't. A couple of people might have raised the issue on
their own (I have my doubts), but this doesn't even rise to the level
of manufactured outrage. Citi is "changing" their commercial in
response to ... nothing, basically. They're changing it so that they
can issue a press release about how they're changing it to remove
"offensive" (not a word that was actually used, but you get the idea)
content, just so they can issue a press release and get some free
media attention for their brand. And it worked.

This isn't an especially new marketing tactic, but it's getting a lot
more common these days. See, e.g., the Toyota "banned" "murder ad."
It wasn't really banned, or maybe it wasn't really ever intended to
air anywhere but YouTube (so you can see the Forbidden Content for
yourself, and oh-by-the-way they just tricked you into watching their
goddam advertisement, which frankly isn't *that* funny or clever).

These ad-men really are scum, aren't they? Well, not the ones who put
cats in their drug commercials. Those guys are OK.
--
_+_ From the catapult of |If anyone objects to any statement I make, I am
_|70|___:)=}- J.D. Baldwin |quite prepared not only to retract it, but also
\ / bal...@panix.com|to deny under oath that I ever made it.-T. Lehrer
***~~~~----------------------------------------------------------------------

danny burstein

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Feb 5, 2013, 12:14:01 PM2/5/13
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In <kere1h$33g$1...@reader1.panix.com> INVALID...@example.com.invalid (J.D. Baldwin) writes:

>In the previous article, Lenona <leno...@yahoo.com> wrote:
>> Apparently, a lot of people complained bitterly [...]

>No, they didn't. A couple of people might have raised the issue on
>their own (I have my doubts), but this doesn't even rise to the level
>of manufactured outrage. Citi is "changing" their commercial in
>response to ... nothing, basically. They're changing it so that they
>can issue a press release about how they're changing it to remove
>"offensive" (not a word that was actually used, but you get the idea)
>content, just so they can issue a press release and get some free
>media attention for their brand. And it worked.

>This isn't an especially new marketing tactic, but it's getting a lot
>more common these days. See, e.g., the Toyota "banned" "murder ad."
>It wasn't really banned, or maybe it wasn't really ever intended to
>air anywhere but YouTube (so you can see the Forbidden Content for
>yourself, and oh-by-the-way they just tricked you into watching their
>goddam advertisement, which frankly isn't *that* funny or clever).

And triply so for the Israeli (international) company SodaStream,
which claims its original advert for home made seltzer water
was banned...

http://www.vosizneias.com/123140/2013/02/03/new-orleans-la-banned-from-the-super-bowl-israeli-companys-ad-goes-viral-on-youtube

--
_____________________________________________________
Knowledge may be power, but communications is the key
dan...@panix.com
[to foil spammers, my address has been double rot-13 encoded]
Message has been deleted
Message has been deleted

leno...@yahoo.com

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Feb 5, 2013, 3:41:48 PM2/5/13
to ne...@baldwin.users.panix.com
On Tuesday, February 5, 2013 12:03:45 PM UTC-5, J.D. Baldwin wrote:
> In the previous article, Lenona <leno...@yahoo.com> wrote:
>
> > Apparently, a lot of people complained bitterly [...]
>
>
>
> No, they didn't. A couple of people might have raised the issue on
>
> their own (I have my doubts), but this doesn't even rise to the level
>
> of manufactured outrage. Citi is "changing" their commercial in
>
> response to ... nothing, basically. They're changing it so that they
>
> can issue a press release about how they're changing it to remove
>
> "offensive" (not a word that was actually used, but you get the idea)
>
> content, just so they can issue a press release and get some free
>
> media attention for their brand. And it worked.


Well, if that's the case, I don't remember SEEING any publicity surrounding the change. I just thought it was odd that the change happened at all, unless....



Lenona.

leno...@yahoo.com

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Feb 5, 2013, 3:46:03 PM2/5/13
to David Carson
On Monday, February 4, 2013 11:13:20 PM UTC-5, David Carson wrote:
>
>
> I want them to remake all of the commercials that depict
>
> fathers/husbands/boyfriends as blithering idiots who don't have the sense
>
> to buy the proper product or service, but are fortunate to have a woman
>
> around to make their consumption decisions for them.


"Them" meaning the conservative complainers I mentioned, or the creators of the commercials you mentioned?

If you meant the former, Betsy Hart, for one, already has complained about those commercials, IIRC. (But MRAs accuse her - and others - of being the type of conservative woman who really only wants privileges and chivalry, not equality.)


Lenona.

leno...@yahoo.com

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Feb 5, 2013, 3:57:03 PM2/5/13
to
On Tuesday, February 5, 2013 12:08:13 AM UTC-5, Brad Ferguson wrote:

>
> Yeah, great spot. There she is, climbing all those rocks (and she is,
>
> of course, much better at it than her dumb old boyfriend),


Don't know what you mean. Since the commercial is about her and her decisions, of course she gets most of the on-screen time. Just because you don't see the male character at the very top doesn't mean he CAN'T get there or doesn't want to! (After all, he was clearly in a very dizzying, precarious position a few seconds earlier.)


Lenona.

Brad Ferguson

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Feb 5, 2013, 4:43:17 PM2/5/13
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In article <8a97a611-341f-46d4...@googlegroups.com>,
We're shown exactly what we're meant to see. Of course there's no room
at the top for the boyfriend, which I think is intentional.

You snipped my bit about how there's not a speck or dirt or sweat on
her at the end, and that also goes to my point.

Brigid Nelson

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Feb 5, 2013, 4:47:25 PM2/5/13
to
On 02/04/2013 03:21 PM, Lenona wrote:
>snip<

>
> I don't really know whether to be glad or not about the change. But
> the visuals are so stunning, it's unlikely anyone who's never seen it
> before will notice that anything's missing. (I DO think Betsy Hart was
> foolish to assume that all women want babies, in particular - more and
> more American women in their thirties don't, these days. Maybe that's
> one big reason we're seeing more women postponing marriage?)
>

I have always hated that commercial, but the marriage angle barely
registered. My issue is a violent antipathy toward the lifestyle
portrayed in the commercial: Bourgeois rock-climbing yuppie scum.
Hipeoise of that particular ilk makes my teeth itch. Also, that song sux.


brigid

Brigid Nelson

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Feb 5, 2013, 4:51:32 PM2/5/13
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You're not implying that the helicopter dropped her there are you? Wait,
that would make a great alternate story: Her boyfriend is the heli pilot
who left her there after tiring of her ceaseless, self-satisfied,
sanctimonious speaches extolling the beauty of nature whilst
simultaneously shitting all over it with her adventure tourism.

I may have been snarking on the commercial for a long time now, but
always, I am able to find something new.

brigid

danny burstein

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Feb 5, 2013, 4:57:33 PM2/5/13
to
In <andd75...@mid.individual.net> Brigid Nelson <irja...@comcast.net> writes:
>>
>> Yeah, great spot. There she is, climbing all those rocks (and she is,
>> of course, much better at it than her dumb old boyfriend), and at the
>> end she's standing on top on a tall skinny needle of a rock, looking
>> empowered and all -- and there's not a single speck of dirt or sweat on
>> her.

>You're not implying that the helicopter dropped her there are you? Wait,
>that would make a great alternate story: Her boyfriend is the heli pilot
>who left her there after tiring of her ceaseless, self-satisfied,
>sanctimonious speaches extolling the beauty of nature whilst
>simultaneously shitting all over it with her adventure tourism.

Wwait a sec. Wasn't that the Superman [a] episode
where the two folk discover his secret identity
so he picks them up and strands them on an unclimbible
(and unclimb-downable) mountain top [b]?

[a] The One And Only "Adventures of Superman"
with George Reeves in the title role. Accept
no imitations or substitutions.

[b] http://www.supermanhomepage.com/tv/tv.php?topic=reviews/aos-ep013
https://www.youtube.com/watch?v=I-sDnp0f-1E

Brigid Nelson

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Feb 5, 2013, 5:11:13 PM2/5/13
to
On 02/05/2013 01:57 PM, danny burstein wrote:
> In<andd75...@mid.individual.net> Brigid Nelson<irja...@comcast.net> writes:
>>>
>>> Yeah, great spot. There she is, climbing all those rocks (and she is,
>>> of course, much better at it than her dumb old boyfriend), and at the
>>> end she's standing on top on a tall skinny needle of a rock, looking
>>> empowered and all -- and there's not a single speck of dirt or sweat on
>>> her.
>
>> You're not implying that the helicopter dropped her there are you? Wait,
>> that would make a great alternate story: Her boyfriend is the heli pilot
>> who left her there after tiring of her ceaseless, self-satisfied,
>> sanctimonious speaches extolling the beauty of nature whilst
>> simultaneously shitting all over it with her adventure tourism.
>
> Wwait a sec. Wasn't that the Superman [a] episode
> where the two folk discover his secret identity
> so he picks them up and strands them on an unclimbible
> (and unclimb-downable) mountain top [b]?
>
> [a] The One And Only "Adventures of Superman"
> with George Reeves in the title role. Accept
> no imitations or substitutions.
>
> [b] http://www.supermanhomepage.com/tv/tv.php?topic=reviews/aos-ep013
> https://www.youtube.com/watch?v=I-sDnp0f-1E
>
>
My life would be much richer if I'd seen the Adventures of Superman when
I was a kid. I thing I've seen two episodes in my life, and I know I was
an adult when I saw them

brigid

David Carson

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Feb 5, 2013, 5:56:37 PM2/5/13
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On Tue, 5 Feb 2013 12:46:03 -0800 (PST), leno...@yahoo.com wrote:

>On Monday, February 4, 2013 11:13:20 PM UTC-5, David Carson wrote:
>>
>>
>> I want them to remake all of the commercials that depict
>>
>> fathers/husbands/boyfriends as blithering idiots who don't have the sense
>>
>> to buy the proper product or service, but are fortunate to have a woman
>>
>> around to make their consumption decisions for them.
>
>
>"Them" meaning the conservative complainers I mentioned, or the creators of the commercials you mentioned?

Either one would be fine.

Brad Ferguson

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Feb 5, 2013, 6:25:13 PM2/5/13
to
In article <andd75...@mid.individual.net>, Brigid Nelson
My wife, the environmental scientist, informs me that the rock column
is called a "hoodoo." I like that.

My wife also says that the hoodoos are federally protected and that
climbing them isn't generally allowed because they're fragile. Also,
the hoodoo in the commercial represents a hell of a phallic symbol,
which goes to my original point.

I would go with your helicopter theory, except that her hair isn't
mussed, either.

Given all of this, I think the whole ad is fake, fake, fake. She's
actually standing in a green room with little X's and things all over
the walls.

The ad sucks.

Laurie Mann

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Feb 5, 2013, 7:46:21 PM2/5/13
to
I thought it was a cute commercial.

I thought it meant she didn't want an engagement ring, but wanted neat, useful stuff instead.

We were broke the year we got engaged so I didn't get an engagement ring. We took a trip instead.

BobF

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Feb 5, 2013, 7:50:43 PM2/5/13
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On Tue, 05 Feb 2013 18:25:13 -0500, Brad Ferguson
<thir...@frXOXed.net> shouted from the highest rooftop:
Real or not it made feel very uncomfortable. Heights are not my thing.

--

"It's not that I'm afraid to die. I just don't want to be there when it happens." - Woody Allen

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Wax-up and drop-in of Surfing's Golden Years: <http://www.surfwriter.net>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Brigid Nelson

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Feb 5, 2013, 8:34:57 PM2/5/13
to
On 02/05/2013 03:25 PM, Brad Ferguson wrote:
> In article<andd75...@mid.individual.net>, Brigid Nelson
Ooooh fake as well as offensive. Why do I find that so gratifying.

> The ad sucks.

Can't say that too many times.

b

Brigid Nelson

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Feb 5, 2013, 8:36:19 PM2/5/13
to
The husbeast and I have been together for 24 years, married for 18. I
just got my ring last fall.

The commercial is about crass commercialism, it's only the specifics
that change.

brigid

Brigid Nelson

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Feb 5, 2013, 8:37:05 PM2/5/13
to
That is the icing on the cake. The perspective on that last shot makes
me want to vomit.

brigid

Brigid Nelson

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Feb 5, 2013, 8:39:17 PM2/5/13
to
I mean "consumerism", "crass consumerism"

b

MWB

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Feb 5, 2013, 9:03:13 PM2/5/13
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You people remind me of something Stephen King said a a long time ago in
MAINE.

He wrote this scarey book and the professors were telling their students
wicked odd stuff about symbolism and all of that that crap.

He said....I just wanted to scare the crap out of them.


A wicked good ad.

A wicked bad song.

http://www.youtube.com/watch?v=By1EbHetjAs




GO RED SOX NATION


Mark



MWB

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Feb 5, 2013, 9:04:23 PM2/5/13
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I meant scary.

R H Draney

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Feb 6, 2013, 3:18:56 AM2/6/13
to
Brigid Nelson filted:
>I mean "consumerism", "crass consumerism"

As opposed to the version where she sticks with tradition and insists on a
useless bauble, ideally costing two months' salary, to mark her as his
chattel....

Say, has anybody checked how much it costs to have a woman branded?...r


--
Me? Sarcastic?
Yeah, right.

leno...@yahoo.com

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Feb 6, 2013, 9:55:39 AM2/6/13
to
On Tuesday, February 5, 2013 6:25:13 PM UTC-5, Brad Ferguson wrote:


> Given all of this, I think the whole ad is fake, fake, fake. She's
>
> actually standing in a green room with little X's and things all over
>
> the walls.


Nope. It's been confirmed many times that it's real.

http://www.businessinsider.com/not-fake-in-citi-ad-that-cute-climber-really-is-standing-on-that-dizzying-rock-tower-2012-1?op=1

However, according to one source, that's not her voice you hear, but that makes sense - Katie Brown is not an actor, after all.

And, regarding the "yuppie" factor (what IS a yuppie these days, anyway, as opposed to, say, two young people who are hard-working, thrifty and who manage to save enough money to do what they love?) here's something mildly interesting:

http://www.mountainsandwater.com/2011/12/about-that-citibank-ad-or-why-i-will.html

Excerpts:

........Given the dismal economic picture in the US right now and the fact that big American banks in particular have had a great deal to do with it, it was natural that the ad would spark a certain degree of controversy. A forum post on Mountain Project and another on Super Topo both alluded to Alex Honnold selling out to the "1%", an argument that was roundly quashed by most of the people who bothered to respond.

I thought to myself, this is interesting. Since when did climbing become so capitalistic? Obviously climbers have "sold out" before. We all have to some degree. But that a cadre of apologists for squillionaires in suits would praise their economic masters in a climbing forum caught me a bit off guard......


Lenona.

Brad Ferguson

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Feb 6, 2013, 10:19:06 AM2/6/13
to
In article <9821793d-0871-4081...@googlegroups.com>,
<leno...@yahoo.com> wrote:

> On Tuesday, February 5, 2013 6:25:13 PM UTC-5, Brad Ferguson wrote:
>
>
> > Given all of this, I think the whole ad is fake, fake, fake. She's
> >
> > actually standing in a green room with little X's and things all over
> >
> > the walls.
>
>
> Nope. It's been confirmed many times that it's real.
>
>
> http://www.businessinsider.com/not-fake-in-citi-ad-that-cute-climber-really-is-
> standing-on-that-dizzying-rock-tower-2012-1?op=1
>

Fair enough. They have pics from all sorts of angles. Now I'm
wondering why they went to all that trouble, but of course that wasn't
the issue here. Thanks for the link.

It also turns out that the climb was a 1 on a difficulty scale of 1 to
10, so maybe that explains her being clean and sweat-free at the
summit.

We didn't do the engagement-ring thing, either. We added to the down
payment on our house and put the rest of the money into furniture.
Good deal.

J.D. Baldwin

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Feb 6, 2013, 10:30:35 AM2/6/13
to

In the previous article, Brad Ferguson <Brad Ferguson> wrote:
> We didn't do the engagement-ring thing, either. We added to the
> down payment on our house and put the rest of the money into
> furniture. Good deal.

My wife fell in love with a ring that cost a few hundred bucks. I
convinced her I thought it was ugly and we should keep shopping, then
I went back to buy it that weekend -- and all sapphire jewelry was 1/3
off. Schweet.

Then I talked her into eloping to Vegas (without cancelling the big
to-do planned for the family, etc.) and right there in the Elvis
chapel[1], I slipped *that* ring on her finger. Good times.

[1] Oh, yes, I am completely serious.

Bill Schenley

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Feb 6, 2013, 12:16:53 PM2/6/13
to
> I want them to remake all of the commercials that depict
> fathers/husbands/boyfriends as blithering idiots who don't
> have the sense to buy the proper product or service, but
> are fortunate to have a woman around to make their
> consumption decisions for them.

You mean like that horrible freakin' car ad that showed some moron
sticking his tongue out just before kissing his date goodnight?

Brigid Nelson

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Feb 6, 2013, 12:52:11 PM2/6/13
to
On 02/06/2013 07:30 AM, J.D. Baldwin wrote:
>
> In the previous article, Brad Ferguson<Brad Ferguson> wrote:
>> We didn't do the engagement-ring thing, either. We added to the
>> down payment on our house and put the rest of the money into
>> furniture. Good deal.
>
> My wife fell in love with a ring that cost a few hundred bucks. I
> convinced her I thought it was ugly and we should keep shopping, then
> I went back to buy it that weekend -- and all sapphire jewelry was 1/3
> off. Schweet.
>
> Then I talked her into eloping to Vegas (without cancelling the big
> to-do planned for the family, etc.) and right there in the Elvis
> chapel[1], I slipped *that* ring on her finger. Good times.
>
> [1] Oh, yes, I am completely serious.

That's pretty awesome.

brigid

Brigid Nelson

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Feb 6, 2013, 12:56:08 PM2/6/13
to
On 02/06/2013 12:18 AM, R H Draney wrote:
> Brigid Nelson filted:
>>
>> On 02/05/2013 05:36 PM, Brigid Nelson wrote:
>>> On 02/05/2013 04:46 PM, Laurie Mann wrote:
>>>> I thought it was a cute commercial.
>>>>
>>>> I thought it meant she didn't want an engagement ring, but wanted
>>>> neat, useful stuff instead.
>>>>
>>>> We were broke the year we got engaged so I didn't get an engagement
>>>> ring. We took a trip instead.
>>>>
>>>
>>> The husbeast and I have been together for 24 years, married for 18. I
>>> just got my ring last fall.
>>>
>>> The commercial is about crass commercialism, it's only the specifics
>>> that change.
>>
>> I mean "consumerism", "crass consumerism"
>
> As opposed to the version where she sticks with tradition and insists on a
> useless bauble, ideally costing two months' salary, to mark her as his
> chattel....
>
Well yeah, that's another glaring issue.

> Say, has anybody checked how much it costs to have a woman branded?...r
>
Some tattoo artists brand their women for free! What a dealio.

brigid
>

Brad Ferguson

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Feb 6, 2013, 1:14:07 PM2/6/13
to
In article <anfjpp...@mid.individual.net>, Brigid Nelson
<irja...@comcast.net> wrote:

> On 02/06/2013 12:18 AM, R H Draney wrote:

> > As opposed to the version where she sticks with tradition and insists on a
> > useless bauble, ideally costing two months' salary, to mark her as his
> > chattel....
> >
> Well yeah, that's another glaring issue.


Ah. I'd forgotten all about that campaign that tried to set the price
of an engagement ring at two months' salary.
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