MARKETING POLL AMONG WHO FANS
Bernd Gramlich
MARKETING POLL AMONG FANS OF "THE WHO"
TARGET GROUP
This poll is addressed to people who like the rock band THE WHO. You don't
really have to be a fan of their music to participate, but you should at
least know some of their records.
INTRODUCTION
The record companies MCA and Polydor are currently releasing all of THE
WHO's studio albums plus some rarities as remastered CDs. This is a large
and still ongoing project, and a lot of decisions still have to be made.
We, THE WHO's Internet Fan Club "Odd & Sods", are in loose contact with the
record companies, the studio engineers, and THE WHO themselves, and we want
to support their release project by providing them with statistical data
concerning the marketability of projected releases. Hence we have decided
to organize this poll.
We ask you, as a WHO fan, to take the time to participate in this poll.
Please read the following rules and questions carefully and respond to the
best of your knowledge.
Thanks a lot for your time and efforts.
RULES
1. You can either fill in the form on our web page
http://www.yami.com/pages/o&s/poll.html
or send the following questionnaire by e-mail to po...@yami.com. If you
choose the latter, please check the boxes with the appropriate answers like
this:
[X] My answer
and overwrite the blank spaces ______ with your comments where necessary.
2. We can only allow one vote per e-mail address. Please make sure that
your first vote is correct.
3. You will receive a confirmation that your vote has reached us. If you
fill in the questionnaire on the web page, this confirmation will be created
automatically and should reach you at once. If you send your vote by e-mail,
the confirmation can take a couple of days.
4. Only questionnaires that are (logically) completely filled in can be
evaluated.
5. The deadline is November 1, 1996. Afterwards we will publish a short
evaluation of the poll on our own mailing list "Odds & Sods", on our web
page http://www.yami.com/odds&sods, and on the Usenet newsgroups
alt.music.who and alt.rock-n-roll.classic.
6. Your votes might be passed on in anonymized form to MCA and Polydor, and
to THE WHO themselves.
7. Your personal data will only be known to the "Odds & Sods"
administration, and will be deleted on December 31, 1996.
QUESTIONNAIRE
(1) Your age: [ ] younger than 18 [ ] 25-34 [ ] 45-54
[ ] 18-24 [ ] 35-44 [ ] 55 and older
(2) Your gender: [ ] male [ ] female
(3) Your country of residence: _________________________________________
Postal code (optional): __________
(4) Where do you usually buy recorded music? (Multiple answers possible.)
[ ] music store [ ] music club [ ] trade show
[ ] department store [ ] internet order [ ] elsewhere:
___________________
(5) How much do you spend on recorded music per quarter (in US$, please)?
[ ] less than $25 [ ] $50-75 [ ] $100-$150
[ ] $25-50 [ ] $75-100 [ ] more than $150
(6) What are your preferred categories of recorded music? (Multiple
answers possible.)
[ ] Pop [ ] Hard Rock [ ] Folk [ ] Other:
[ ] Mainstream [ ] Metal [ ] Country ______________
[ ] Rock [ ] Alternative [ ] Classic
(7) Please name the last five albums you purchased for yourself.
1. _______________________________________________________
2. _______________________________________________________
3. _______________________________________________________
4. _______________________________________________________
5. _______________________________________________________
(8) THE WHO are to you
[ ] still a rather obscure and unknown band
[ ] a well-known band
[ ] one of your favorite bands
[ ] your most favorite band
(9) Please name the last five of THE WHO's albums you purchased for
yourself.
1. _______________________________________________________
2. _______________________________________________________
3. _______________________________________________________
4. _______________________________________________________
5. _______________________________________________________
(10) Which of the following albums of THE WHO do you own?
Vinyls or Tapes: [ ] (The Who Sings) My Generation
[ ] A Quick One / Happy Jack
[ ] The Who Sell Out
[ ] Magic Bus
[ ] Direct Hits
[ ] Tommy
[ ] Live At Leeds
[ ] Who's Next
[ ] Meaty Beaty Big And Bouncy
[ ] Quadrophenia
[ ] Odds & Sods
[ ] Tommy Original Soundtrack
[ ] The Who By Numbers
[ ] The Story Of The Who
[ ] Who Are You
[ ] The Kids Are Alright Soundtrack
[ ] Songs from Quadrophenia
[ ] Face Dances
[ ] Hooligans
[ ] It's Hard
[ ] Who's Greatest Hits
[ ] Rarities Vol I
[ ] Rarities Vol II
[ ] Who's Last / The Who Live
[ ] The Singles
[ ] The Who Collection
[ ] Who's Missing
[ ] Two's Missing
[ ] Who's Better, Who's Best
[ ] Join Together
[ ] others?
_____________________________________________
_____________________________________________
CD first releases: [ ] (The Who Sings) My Generation
[ ] A Quick One / Happy Jack
[ ] The Who Sell Out
[ ] Magic Bus
[ ] Direct Hits
[ ] Tommy
[ ] Live At Leeds
[ ] Who's Next
[ ] Meaty Beaty Big And Bouncy
[ ] Quadrophenia
[ ] Odds & Sods
[ ] Tommy Original Soundtrack
[ ] The Who By Numbers
[ ] Who Are You
[ ] The Kids Are Alright Soundtrack
[ ] Songs from Quadrophenia
[ ] Face Dances
[ ] Hooligans
[ ] It's Hard
[ ] Who's Greatest Hits
[ ] Rarities Vol I & II
[ ] Who's Last / The Who Live
[ ] The Singles
[ ] The Who Collection
[ ] Who's Missing
[ ] Two's Missing
[ ] Who's Better, Who's Best
[ ] Join Together
[ ] others?
_____________________________________________
_____________________________________________
remastered CDs: [ ] A Quick One / Happy Jack
[ ] The Who Sell Out
[ ] Tommy
[ ] Live At Leeds
[ ] Who's Next
[ ] Quadrophenia
[ ] My Generation - The Very Best Of The Who
boxed sets: [ ] The Who: 30 Years Of Maximum R & B
(11) Are you planning to buy all of THE WHO's remastered CDs (which will
include the ones mentioned above plus The Who By Numbers, Who Are You, Face
Dances, It's Hard)?
[ ] Yes
[ ] Only if [ ] the price stays below US$ __ per CD
[ ] the CDs contain [ ] no bonus tracks
[ ] as many bonus tracks as possible
[ ] the inlays feature [ ] additional liner notes
[ ] additional artwork
[ ] other conditions are met:
___________________________________________________
___________________________________________________
(Multiple answers possible.)
[ ] No, because [ ] I already have some of these albums on vinyl or
tape and don't want to upgrade
[ ] I already have some of these albums as first CD
releases and don't want to upgrade
[ ] I don't like the remixes of the following albums:
_______________________________________________
_______________________________________________
[ ] I don't like the following albums at all:
_______________________________________________
_______________________________________________
[ ] of other reasons:
_______________________________________________
_______________________________________________
(Multiple answers possible.)
(12) Would you buy a multiple CD boxed set of remastered rare studio
recordings of THE WHO (containing the old Odds & Sods, parts of the
Rarities, Who's Missing, and Two's Missing, and a lot of previously
unreleased tracks)?
[ ] Yes
[ ] Only up to a price of about US$ ___ for 3 CDs
[ ] No
(13) Would you buy a multiple CD boxed set of live recordings of THE WHO?
[ ] Yes
[ ] Only up to a price of about US$ ___ for 5 CDs
[ ] No
(14) If you had the choice, would you rather like to have a live CD boxed
set consisting of
[ ] the best recorded concerts of different eras of THE WHO's live
history,
[ ] the best recorded live performances of every single song THE WHO
ever played on stage?
(15) If you are familiar with THE WHO's live history, please check the
eras you would like to be covered by a live CD boxed set:
[ ] The early Who (1964-66)
[ ] first big tours (1967-69)
[ ] Tommy era (1969-71)
[ ] Who's Next / Lifehouse era (1971-73)
[ ] Quadrophenia tours (1973-75)
[ ] late Keith Moon era (1975-78)
[ ] Kenny Jones era (1979-82)
[ ] late tours (1989, 1996)
(16) Please use this space if you have additional comments on the remastered
catalogue of THE WHO:
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
FURTHER INFORMATION
If you have questions concerning this poll, send them by e-mail to
postm...@yami.com.
If you want to join "Odds & Sods - The Who's Internet Fan Club", send e-mail
to sig...@yami.com with "subscribe thewho" in the body of the message. You
will be put on a mailing list about THE WHO and closely related subjects
with a traffic of about 120 messages/day. Subscription is free.
Best regards,
Bernd Gramlich
Administrator, "Odds & Sods - The Who's Internet Fan Club"