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"Stronger than dirt?"

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Gabor M. Gabanyi

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Apr 27, 1997, 3:00:00 AM4/27/97
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Hey!

Does anyone happen to know the reason/meaning behind that rather strange
phrase, "Stronger than dirt?" at the end of Touch Me?

-Gabor


Mr. Mojo Risin'

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Apr 27, 1997, 3:00:00 AM4/27/97
to

That line is from a television commercial that was playing on TV in the
late 1960's. It was a slogan for the houshold cleanser, Ajax. The reason
he said it I don't know, just an adlib I would gusess.

Later,

Mojo


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Jeremiah Walter

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Apr 27, 1997, 3:00:00 AM4/27/97
to Gabor M. Gabanyi

Gabor M. Gabanyi wrote:
>
> Hey!
>
> Does anyone happen to know the reason/meaning behind that rather strange
> phrase, "Stronger than dirt?" at the end of Touch Me?
>
> -Gabor
It was the motto, I guess you could say, for AJAX at the time.

Jeremiah Walter

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Apr 28, 1997, 3:00:00 AM4/28/97
to Jen_Shien

Jen_Shien wrote:
>
> Did this have anything to do with Jim being upset at the Light My Fire song
> being used by Buick or whatever?
>
> Jeremiah Walter <jwa...@usa.net> wrote in article
> <336434...@usa.net>...


It was an anti-commercialism statement, yes. At least that's what I
heard. I've been wrong before.

noonie

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Apr 29, 1997, 3:00:00 AM4/29/97
to Gabor M. Gabanyi

I think "Stronger than dirt" is a phrase from an old AJAX
commercial. I think the Doors put it in the song just because they liked
the sound of it.


Christopher Flaherty

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May 2, 1997, 3:00:00 AM5/2/97
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On 28 Apr 1997 15:58:45 GMT, "Jen_Shien" <Jen_...@MSN.com> wrote:

>Did this have anything to do with Jim being upset at the Light My Fire song
>being used by Buick or whatever?

"Light My Fire" was never used in a Buick commercial--no matter what
Oliver Stone says. According to 'No One Here Gets Out Alive', the
other 3 Doors voted in favor of letting Buick use the song, but as
soon as Jim found out about it, he protested loudly to Jac
Holzman--the head of Elektra--and the song ended up not being sold to
anyone.

Was "stronger than dirt" added to the end of "Touch Me" as a result?
I doubt it. I don't see how one could have been a reaction against
the other. Then again, maybe the Doors were thinking: "You want to
use our music to sell stuff? OK, let's sell stuff directly in the
song then!" I guess someone will have to ask Mr. Manzarek about this
on the next chat.


Christopher Flaherty
chr...@pipeline.com
http://www.pipeline.com/~chrisf/

Proofreading costs for all unsolicited commercial email begin
at $50 per character. Plus expenses.


Moneypenie

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May 2, 1997, 3:00:00 AM5/2/97
to

From what I remember hearing in an interview or tape of The Doors, as they
were recording the song someone pointed out that the end of the song
sounded like an ajax commercial. so they used the slogan in the song.
I'm not swearing that this is EXACTLY how it happened (it's been a few
years since I've seen this), but it was similar to this.

M

Christopher Flaherty

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May 2, 1997, 3:00:00 AM5/2/97
to

On 2 May 1997 14:24:41 GMT, "Jen_Shien" <Jen_...@MSN.com> wrote:

> Does Manzarek or any other Door ever go online?

At www.thedoors.com, I've seen archives of 2 different chats that
Manzarek and Krieger have participated in. That's probably the best
place to check to see if they're going to do another chat anytime
soon.

Frode Haugland

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May 3, 1997, 3:00:00 AM5/3/97
to

what's that crap supposed to mean?

noonie <wrn...@planetx.bloomu.edu> wrote in article
<Pine.GSO.3.95.970429...@planetx.bloomu.edu>...

TTFN420

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May 11, 1997, 3:00:00 AM5/11/97
to

Hey!

Does anyone happen to know the reason/meaning behind that rather strange
phrase, "Stronger than dirt?" at the end of Touch Me?

-Gabor

Gabor-
"Stronger than dirt" was an Ajax slogan at the time. I guess Jim
took a fancy to it.
-TTFN

Anthony Petrolis

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May 12, 1997, 3:00:00 AM5/12/97
to ttf...@aol.com

here's any interesting article about Ajax and the Doors. This article can
be found in the book, the doors: an Illustrated History by danny
sugerman. On page 43 their is a review by the magazine crawdaddy, called
the doors, written by sandy pearlman. It came around the time Strange
days was released, it says this "And along these lines don't you forget
"My Eyes Have Seen You" starts off like the Ajax add, "Stronger then
dirt" I do not know what this exactly means, but something is related to
this.

Later

Mark


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