Justin Hines Breaks Through With Unique Internet Video Promotion
mogohari
promotion for singer-songwriter JUSTIN HINES’ single and video, SAY
WHAT YOU WILL, from his new album CHASING SILVER, let's people create
a customized video message and insert it into an edited version of the
song and send the personal message to anyone on the web.
The song and video have enjoyed widespread early penetration, topping
the iTunes singer/songwriter chart, making it on CMT in Medium
rotation, on muchmoremusic in Light rotation, with features on Yahoo’s
homepage, on mtv.ca and on the heavily trafficked inmusic.ca homepage,
where it debuted inside the top 15-streamed videos.
Newmarket singer-songwriter Hines’ 2007 debut SIDES, contained hit
singles 'April on the Ground', and ‘Wish You Well’, the later a # 1
record on iTunes and the theme song for Wal-Mart’s Walk for Miracles.
Hines is a natural communicator celebrated by his fans for his empathy
and acclaimed for the elegance of his melodies, the intelligence of
his lyrics and for his subtle, intimate vocal style. He was recently
named Breakthrough Artist of the Year by FACTOR (Foundation to Assist
Canadian Talent on Record).
“He speaks to the kind of human we should all aspire to be,” said
Factor’s Heather Ostertag. “He inspires confidence. He’s solid to the
core, and we are all proud and privileged to support him in his vision
of possibilities.”