MusicDishTV Presents "Elly Kedward" By Arrow Haze

[Art Laurent]

The art design and concept for this video is in many ways awesome. Not
relying on the band's faces to establish a connection with the
audience the words of the song provide a good deal of substance. The
opening sequence of masterfully intense guitar riffs and white hot
flares and reverbs built into a mountain range flow almost seamlessly
into the next set of visuals that can be described honestly as an old-
school horror film in a four minute (give or take a few seconds)
package.

A film buff's initial reaction maybe to call the video reminiscent of
The Cabinet of Dr. Caligari, Dracula, among other classics, and a more
casual film observer may cite a reference from The Ring, and in
actuality the video draws a heavy influence from the Blair Witch
Project. Elly Kedward is the name of the witch from the film's
meticulously invented backstory, a woman possibly a midwife was
accused of witchcraft taken to the woods, abused gruesomely by her
fellow townsfolk and after days of horrors hung in the deepest darkest
part of the woods (woods are very prevalent within the video).

The video's dark feel achieved by disorienting the viewer with
rotating camera angles, grayscale color palette and stark naturalistic
landscapes echo over and over again a suspenseful vibe. The band may
not even know how subtle yet deeply in grained the influence is. If
one's mind is bewitched into the realm of classic horror films from
the early twentieth century it is almost as if the video was telling a
story with the mountains for Transylvania, flames from the villagers
going after Frankenstein, the forests the Wolfman runs through during
a night with a full moon; the pops and burns from old films are mostly
standard effects in an editors tool kit the heavy use of them changes
their purpose within the video. And while only a few quick flashes of
a female in definite distress are shown, once the context is provided,
the influence is easily seen and acknowledged, but an imaginative
viewer always sees what they want to see. The only real silver bullet
and holy water comes with the animation of the text which eventually
gets repetitive, and when the text spins can become rather dizzying.
The gothic font ads yet another layer of dark complexity to the video
that is so well paired with such an interesting song.

Arrow Haze based out of Belgium has a vast array of influences that ad
complexity and a richness not always heard from a band with so many
pop culture influences. The band's sound is full, nuanced and
skillful, showing that this song has a distinct story, spooky origins,
and pop culture roots, but that's just one idea from a wildly creative
band. Silver bullets aside the sound of the band combined with the
near flawless art direction is terrifyingly good.

Website: http://arrowhaze.com
Music: http://youtu.be/aZUkk75cQJ0
MusicDishTV Presents "Elly Kedward" By Arrow Haze