The Players in Internet Movie Downloads

[Damon Wayans]

There are several online movie download services that have established
themselves as real players in the instant gratification film niche.
The latest to join the fray is Apple with its iTunes Movie Store. You
can download a film to your Mac, your PC or your iPod - although
watching a feature link film on that three inch screen could leave you
babbling into your popcorn box.
Apple is joining a number of existing online services. The largest
among them include Guba, Movielink, CinemaNow and - who else? -
Amazon's Unbox. With the exception of the Apple site, you're going to
need a PC and in most cases, use the Microsoft Explorer browser to
download your films. It's not just films that are available - many of
the services have a TV library as well.
There are a number of variations among the sites - size of library,
presence (or absence) of first run films, and variations in the
licensing agreements. Without exception, your download will include
digital rights management (DRM) technology which controls your use of
the downloaded file.
The Apple store recorded one million sales in its first month of
operation, seizing on its position in the media download market to get
off to a running start. They feature Disney products, but these days
Disney has a number of film genres put out under various labels. Their
recent releases cost from $12.99 to $14.99 to download.
Amazon has deals with 20th Century Fox, Fox Searchlight, Lionsgate,
Paramount, Sony, Universal, and Warner Bros. That's an excellent
collection of partners, and their film lineup reflects it. You can
download The DaVinci Code for just under fifteen bucks, and a show
from TV's CSI for $1.99. They have been heavily criticized for
incorporating some extremely intrusive software into their download
process.
Movie Link is a partnership of several major movie studios, another
example of content developers trying, successfully and economically or
not, to create a distribution network. Their library is probably the
best on the block, as the partner roster includes MGM, Paramount,
Sony, Universal, Warner Brothers, Disney, Sundance Channel, BBC, and
National Geographic. If you're searching for an obscure gem, Movie
Link has the largest catalogue online. Their new releases are usually
$19.99 and their better catalogue choices $9.99.
CinemaNow is the only service to have managed a film release
simultaneously with the DVD release, which they accomplished with "Too
Fast Too Furious." They also will provide the ability - for a price -
to burn selected downloads to a DVD. Their licensed partners include
Disney, Fox, Lionsgate, NBC Universal, Sony, and Warner Bros. Their
prices for new releases range from $14.99 to $19.99 and their
catalogue charge is $9.99.
Guba is the bargain download shop, with a library built on deals with
Warner and Sony. They began originally as a Usenet service provider,
and feature a Usenet uploads in their onsite search. Their prices top
out at $9.99.
While Netflix has been talking about getting into the download
business for two years, their service remains in the planning stage.
They're going to be challenged when they make the transition from DVD
to computer file, as many of the major movie houses have tied up their
download rights in services that are their own creations, such as
Movie Link or services in which they are partners.
The computer-driven movie-on-demand service is on the scene, and many
think it will be the format of choice in a few years. A top end PC is
capable of being a highly functional entertainment center, and the
convenience of true on-demand films is going to overshadow even the
most sophisticated cable TV on-demand services, as compression
technology improves and download times drop.

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