"The Art of the Meme" at http://www.amazon.com/dp/B007ZI66FS
does not include the following tidbit of memetic tradecraft, so we give it away free for memetic purposes.
-- is an article on which Mentifex posted a comment for memetic purposes. The website displayed a message reading, "Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved." If you are spreading memes, you perhaps encounter such a message quite often. You may go back later and see if your Comment was approved and published -- perhaps for yourself, or perhaps for a client. But please be advised that there is memetic value in reciprocating the favor of approval and publication.
When you as a public-relations specialist or as a project-worker post a Comment on a website, you must decide whether posting any links within the Comment may result in your Comment not getting approved and published. Upon the article mentioned above, the author of "The Art of the Meme" decided not to include any links within the body of the Comment, and to place one pertinent link in the comment-form as the website of the person submitting the Comment. It worked. The Comment was approved as-is, containing the link to the following webpage.
-- was not only embedded under the name of the Commenter, but also became a platform presenting the opportunity to practice the memetic ploy of back-linking. The "Resources" section now links back to the very article with the Comment containing the embedded link.