Re: A Gay Bigot McDonald's Exec Is Worried Elon's Tweets Are 'Perpetuating Racism'

[Roger Rabbit]

On 07 Jun 2021, Ted <tedsm...@gmail.com> posted some
news:almarsoft.5347...@news.easynews.com:

> McDonalds hires criminals and makes shitty food.

The Chief Marketing and Customer Experience Officer for McDonald’s
reportedly told other advertising heavyweights that Elon Musk’s relentless
shitposting in the name of free speech “is perpetuating racism.” The
Mickey D’s exec is also concerned about the general chaos the Twitter CEO
has caused and the threat he poses to the fast food chain’s brand. The
statements were made ahead of a major marketing conference next week where
Musk will try to convince rapidly fleeing advertisers to return to
Twitter. He’s facing an uphill battle.

“For many communities, his [Musk’s] willingness to leverage success and
personal financial resources to further an agenda under the guise of
freedom of speech is perpetuating racism resulting [in] direct threats to
their communities and a potential for brand safety compromise we should
all be concerned about,” Tariq Hassan wrote in a leaked email exchange
revealed by Semafor. “Further, all of us who lead our brand’s investments
across platforms were required to navigate a situation post-acquisition
that objectively can only be characterized as ranging from chaos to
moments of irresponsibility.”

The leaked email thread included executives from McDonald’s, Colgate-
Palmolive, and the Albertsons grocery chain. Those executives are board
members of MMA Global, the organization hosting next week’s “Possible”
conference. Colgate-Palmolive vice president and general manager of
consumer experience Diana Haussling echoed some of Hassan’s sentiments and
expressed concerns about the “harmful and often racist rhetoric of Elon
Musk.”

“While I am a huge supporter of free speech and enterprise we can not
ignore the impact of such hate speech,” Haussling wrote. “I especially
can’t ignore it as a black woman.”

Kristi Argyilan, Albertsons senior vice president of retail media,
meanwhile, expressed concerns unhinged antics or statements by Musk at the
conference could reflect poorly on the group’s reputation. Twitter’s VP of
global sales and marketing, who was also on the email thread, didn’t
defend Musk and instead proposed each of the executives meet with her boss
individually.

McDonald’s, Colgate-Palmolive and Albertsons did not immediately respond
to Gizmodo’s requests for comment.

Elon and Twitter desperately needs advertisers
The advertisers’ concerned messages couldn’t come at a worse time for Musk
and Twitter. Data shared with CNN earlier this year by SensorTower shows
Twitter has 625 of the top 1,000 advertisers it had prior to Musk’s
takeover in September. That massive exodus reportedly resulted in a 60%
decline in Twitter’s monthly revenue from advertisers between October 2022
and the end of January. Advertisers have faced pressure from dozens of
civil society organizations who called on them to cut ties with Twitter
due over Musk’s change to the site.

Musk badly needs to make amends with advertisers, especially given the
lackluster reception to the company’s mostly useless Twitter Blue
subscription offering. The company reported holds around $13 billion in
debt, which it began paying off in January.

<https://news.yahoo.com/mcdonalds-exec-worried-elons-tweets-
220229153.html>