WA-Bellevue Marketing Director Marketing Web Prod/Env, Channel, V AR, ISP(CS12101-NG1)
Human Resources
The Marketing Director is responsible for product positioning, marketing
programs and messages, customer analysis and market segment analysis,
working with Vice Presidents of Sales & Marketing and other corporate
executives. Must:
* Show understanding of Internet development technologies,
* Be entrepreneurial, flexible, and preferably with successful start-up
or small company experience.
* Be able to understand the customers' business requirements and to
communicate clearly about the company's capabilities.
Responsibilities include managing the marketing team developing
position/image, competitive analysis, sales collateral, marketing
collateral, advertising, promotion and event management, trade shows,
direct mail and web marketing, and public relations efforts. Activities
include:
* Provide competitive market intelligence and analysis.
* Drive creation of image for the company that is appropriate to our
mission and our target industries (VAR Channel, ISPs, Internet
Developers).
* Manage and launch product introductions.
* Create sales collateral kits for products for our sales channels
* Develop promotional campaigns for channel sales.
* Work with technical staff in software development, documentation, and
sales to create effective product collateral, packaging, and delivery.
* Work with advertising and public relations agencies to develop and
execute promotional campaigns designed to meet company sales goals.
* Manage trade show activities, including logistics, staffing, preparing
press packets and collateral, and ensuring other appropriate materials
are available.
* Ensure proper registration and use of Company trademarks and names.
* Plan/implement a corporate PR/analyst outreach program; manage
collateral.
LOCATION = Bellevue
POSITION TYPE = Permanent
SKILLS REQUIRED:
* Bachelor's degree in a marketing-related field, along with five to
seven years of experience in developing marketing programs and materials
for a high-tech, business-to-business company.
* Experience in strategic marketing of mid-to-high-end software products
through channels.
- Ability to link corporate communications programs to
marketing/sales objectives
- Demonstrated effectiveness in a senior team setting; and
- Excellent communications and people skills with respect to all
stakeholders: customers, senior team members, sales team, and vendors
Please submit your resumes w/Job Id to:
Email: Res...@SofTract.com (prefer attachments in MS Word format)
Fax: 425-774-3535
Phone: 206-726-2846
Website: http://www.SofTract.com
Mailing Address:
Recruiting
SofTract, Inc.
P.O. Box 17430
Seattle, Washington 98107