Understanding the digital economy

[Soon Y. Choi]

Book Announcement/Reviews
"The Economics of Electronic Commerce:
Essential Economics of Doing Business in the Electronic Marketplace"

There is much hype about how the Internet will change businesses and our
lives. But do you really understand the big picture? Most books on the new
digital economy are either too issue-focused or technology-minded to offer
a broad understanding. Others are simply full of hype or just
how-to-make-money books. "The Economics of Electronic Commerce", now in
second printing, offers the big picture. Here's what others are saying
about it:

"... a worthwhile book for marketing and strategic planning executives who
need to think about the infrastructure they must put into place." --
Electronic Business Today.

"... strips away all the marketing and journalistic hype surrounding the
Internet and examines it from a purely rational perspective." -- Upside
Books Review

"...addresses the fundemental questions of electronic commerce and
economics by introducing a very compelling framework to understand the
degrees of electronic commerce." -- Cybermediary Bookstore

"Establishes a foundation and framework for the development of new
business enterprise models... This text should be a mandatory requirement
for all MBAs. It foreshadows the new distributed global business and
marketing environment." -- allECommerce

"The Economics of Elecronic Commerce" is used as textbooks for MBA
students who strive to understand the Internet commerce, from MIT to New
Mexico Highlands University, from Texas to Hong Kong, and coming out in
Japanese this summer. But it's written for business professionals and you.

For table of contents and other information, visit
http://cism.bus.utexas.edu/ or check your local and online bookstores.
Published by Macmillan Technical Publishing (to order, go to
http://www.mcp.com/contact/). Authors: Soon-Yong Choi, Dale O. Stahl and
Andrew B. Whinston. ISBN: 1-57870-014-0.