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Re: 'Woke-free' Ultra Right beer releases parody ad attacking Bud Light
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Transheuser-Busch
Jul 20, 2023, 7:32:34 PM7/20/23
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On 28 Feb 2022, Matt Goetz <namblame...@gop.org> posted some
news:svj695$1uedv$1...@news.freedyn.de:
> Budweiser fucked up way beyond New Coke. I sincerely hope it causes
> the entire company to fail into bankruptcy.
An ex-Donald Trump campaign manager has cashed in on Bud Light’s
disastrous tie-up with Dylan Mulvaney by launching a “woke-free beer”
called Ultra Right — and its latest ad is a cinematic parody that takes
another jab at the embattled brew.
The latest ad for the new beer, called Ultra Right, plays on the comedic
action film “Smokey the Bandit,” a 1970s hit about a truck driver who
transports an illegal shipment of beer across state lines.
“That’s me, Conservative Dad. You’re probably wondering how I got here,”
the ad starts while showing founder, chief executive and so-called
“Conservative Dad” Seth Weathers bashing a Bud Light can with a bat.
“This is an unlikely story of a fed-up American who had enough of the
woke beer companies and decided to do something about it. I’m on a
mission, and I won’t stop until all Americans have a 100% woke-free
American beer company they can be proud of again,” Weathers continues
while changing into Western gear.
The next scene opens with a “woke beer Smokey” — played by an actor who
admirably mimics Jackie Gleason’s Sheriff Buford T. Justice — trying to
stop a conservative dad who “almost destroyed one of America’s biggest
woke beer companies.”
“He made a complete mockery of the woke corporation,” the highway
patrolman adds in a sarcastic jab at Bud Light’s ill-fated partnership
with trans social media star Mulavney — which erased $27 billion from
the brand’s market cap and had beer drinkers clapping back with “Go
woke, go broke.”
The 2-minute, 20-second ad draws obvious inspiration from the original
“Smokey the Bandit” film with a 1977 Trans Am.
In the commercial, though, the Trans Am carries a license plate bearing
the name of the not-woke beer brand.
Ultra Right — which dropped in May to capitalize on Bud Light’s losses —
is donating a portion of its funds to the 1776 Project, a Trump-founded
committee that supports “patriotic education.”
Weathers says in the ad that he hopes the move will “overthrow the woke
school board members and replace them with normal people, like us.”
He concludes with: “Never underestimate conservative dads on a mission.”
The ad, titled “Smokey and the Conservative Dad,” was released on
Weathers’ social media pages on Wednesday night, garnering nearly
145,000 views on Twitter as of Thursday morning.
Ultra Right became an instant hit when it was launched in May — just
weeks after Mulvaney’s April 1 posts tagged #budlightpartner that
outraged the beer maker’s conservative fanbase.
After just 12 days in business, Ultra Right gained more than 10,000
customers and sold 20,000 six-packs, which run for $19.99 each.
Bud Light’s cases of 15 beers, meanwhile, sell for less than $15.
However, they’re collecting dust on store shelves as boycotts continue.
To save face, the nation’s once-top-selling beer was forced to resort to
dishing out a $15 rebate on 15-pack cases of Budweiser, Bud Light,
Budweiser Select or Budweiser Select 55.
However, Bud Light sales have continued to drop.
The week ended July 1, Bud Light sales took a turn for the worse,
plunging 28.5% — slightly worse than the 27.9% decline they suffered the
previous week, according to Bump Williams, whose eponymous consulting
firm crunched the latest numbers from NielsenIQ.
Weathers — who has described himself as the CEO of a Georgia-based
“uncensorable” conservative lifestyle brand — has long supported
right-wing views.
He handled the 2014 campaign of Republican Georgia Sen. Michael
Williams, and served as the state director for Trump’s presidential
campaign a year later.
Weathers told the Atlanta Journal-Constitution that he’d been a Trump
supporter since he read “The Art of the Deal” — a part-memoir,
part-business advice book Trump penned in 1987 — at age 18.
“He’s a brass-knuckle fighter. I’d wanted him to run for years,” he
added of Trump.
The Post has reached out to Bud Light’s corporate parent,
Anheuser-Busch, for comment.
https://nypost.com/2023/07/13/woke-free-ultra-right-beer-releases-ad-atta
cking-bud-light/
news:svj695$1uedv$1...@news.freedyn.de:
> Budweiser fucked up way beyond New Coke. I sincerely hope it causes
> the entire company to fail into bankruptcy.
An ex-Donald Trump campaign manager has cashed in on Bud Light’s
disastrous tie-up with Dylan Mulvaney by launching a “woke-free beer”
called Ultra Right — and its latest ad is a cinematic parody that takes
another jab at the embattled brew.
The latest ad for the new beer, called Ultra Right, plays on the comedic
action film “Smokey the Bandit,” a 1970s hit about a truck driver who
transports an illegal shipment of beer across state lines.
“That’s me, Conservative Dad. You’re probably wondering how I got here,”
the ad starts while showing founder, chief executive and so-called
“Conservative Dad” Seth Weathers bashing a Bud Light can with a bat.
“This is an unlikely story of a fed-up American who had enough of the
woke beer companies and decided to do something about it. I’m on a
mission, and I won’t stop until all Americans have a 100% woke-free
American beer company they can be proud of again,” Weathers continues
while changing into Western gear.
The next scene opens with a “woke beer Smokey” — played by an actor who
admirably mimics Jackie Gleason’s Sheriff Buford T. Justice — trying to
stop a conservative dad who “almost destroyed one of America’s biggest
woke beer companies.”
“He made a complete mockery of the woke corporation,” the highway
patrolman adds in a sarcastic jab at Bud Light’s ill-fated partnership
with trans social media star Mulavney — which erased $27 billion from
the brand’s market cap and had beer drinkers clapping back with “Go
woke, go broke.”
The 2-minute, 20-second ad draws obvious inspiration from the original
“Smokey the Bandit” film with a 1977 Trans Am.
In the commercial, though, the Trans Am carries a license plate bearing
the name of the not-woke beer brand.
Ultra Right — which dropped in May to capitalize on Bud Light’s losses —
is donating a portion of its funds to the 1776 Project, a Trump-founded
committee that supports “patriotic education.”
Weathers says in the ad that he hopes the move will “overthrow the woke
school board members and replace them with normal people, like us.”
He concludes with: “Never underestimate conservative dads on a mission.”
The ad, titled “Smokey and the Conservative Dad,” was released on
Weathers’ social media pages on Wednesday night, garnering nearly
145,000 views on Twitter as of Thursday morning.
Ultra Right became an instant hit when it was launched in May — just
weeks after Mulvaney’s April 1 posts tagged #budlightpartner that
outraged the beer maker’s conservative fanbase.
After just 12 days in business, Ultra Right gained more than 10,000
customers and sold 20,000 six-packs, which run for $19.99 each.
Bud Light’s cases of 15 beers, meanwhile, sell for less than $15.
However, they’re collecting dust on store shelves as boycotts continue.
To save face, the nation’s once-top-selling beer was forced to resort to
dishing out a $15 rebate on 15-pack cases of Budweiser, Bud Light,
Budweiser Select or Budweiser Select 55.
However, Bud Light sales have continued to drop.
The week ended July 1, Bud Light sales took a turn for the worse,
plunging 28.5% — slightly worse than the 27.9% decline they suffered the
previous week, according to Bump Williams, whose eponymous consulting
firm crunched the latest numbers from NielsenIQ.
Weathers — who has described himself as the CEO of a Georgia-based
“uncensorable” conservative lifestyle brand — has long supported
right-wing views.
He handled the 2014 campaign of Republican Georgia Sen. Michael
Williams, and served as the state director for Trump’s presidential
campaign a year later.
Weathers told the Atlanta Journal-Constitution that he’d been a Trump
supporter since he read “The Art of the Deal” — a part-memoir,
part-business advice book Trump penned in 1987 — at age 18.
“He’s a brass-knuckle fighter. I’d wanted him to run for years,” he
added of Trump.
The Post has reached out to Bud Light’s corporate parent,
Anheuser-Busch, for comment.
https://nypost.com/2023/07/13/woke-free-ultra-right-beer-releases-ad-atta
cking-bud-light/
36J.956
Jul 21, 2023, 1:46:43 AM7/21/23
to
The "Un-Woke" beers have been doing pretty well actually.
The NEXT push need to be boycotting ALL A-B brands, not
just Bud-Lite. Hurt the investors, the board, and you've
really accomplished something. Turn A-B into a minor
player.
The NEXT push need to be boycotting ALL A-B brands, not
just Bud-Lite. Hurt the investors, the board, and you've
really accomplished something. Turn A-B into a minor
player.
Scout
Jul 21, 2023, 12:43:48 PM7/21/23
to
> On 28 Feb 2022, Matt Goetz <namblame...@gop.org> posted some
> news:svj695$1uedv$1...@news.freedyn.de:
>
>> Budweiser fucked up way beyond New Coke. I sincerely hope it causes
>> the entire company to fail into bankruptcy.
what they did and why.
Start with Coke. It had sugar. The price of sugar was increasing making Coke
less and less competitive in the market.
They want to use High fructose corn syrup but testing shows that current
drinkers don't like the slight change in taste.
Therefore New Coke... a Coke product DESIGNED to fail..
The company runs new coke long enough to eliminate virtually all existing
stock of old coke and for it to be drunk. If a direct comparison is made
later they can claim the taste of the old coke shifted due to age... which
can't be refuted as there is no fresh coke that uses sugar as a sweetener
(at least not until decades later)
Then they admit they "made a mistake" and return with "Original Formula
Coke" which isn't the original formula, as it replaces sugar with high
fructose corn syrup, but people don't mind because now it's much more like
the Coke they remember, so Coke continues merrily on selling a product which
consumers would have NEVER accepted if it had been brought directly to
market in place of Coke with sugar.
Thus by a slight of hand Coke convinced people to accept and even demand a
product they otherwise would have rejected.
A move which over the years have netted them far more profit than the minor
lose caused by New Coke.
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