Is Tag-Heur the yuppie Rolex?
Greg Reid
Their marketing department sure seems to have convinced alot of people
under 30yrs old that it is "the" hot stuff watch.
My hat is of to them, no not the design team, the MARKETING department!
I find more, and more, and more people paying $1700 - $1900 for a watch
that is about par with a nice Seiko or Citizen, all because of marketing.
I guess if they can do it for expensive sport shoes, why can't they for a watch.
Well I've got my nomex flameproof overalls on, so, any Comments?
Greg
WatchZone.Net
Best regards,
Terry L. Allison II
Greg Reid wrote in message ...
Daddy Uduh
Rolex-Rolls Royce
Cartier-Cadillac
Movado-Mercedes
TAG-Toyota
LOL ;-)
OMEGAMAN
René
Isn´t Rolex "the" yuppie watch?
By the way Mercedes builds the best cars out of your list.
Where hide Rolex watches their charme?
Ashwin Kittur
Rolex - Land Rover
JLC - Mercedes
Lange and Sohne - Rolls Royce
TAG - Toyota
Movado - Honda
Ashwin Kittur
crowd. Sporty, status-symbol, and priced below most SS Rolex models.
It's a good niche ($800-$1800US) - roughly one paycheck for many white
collar workers.
JB 007 TLD
Tony Hwang
Marketing is one thing but what about those gullible people falling for
that marketing hype? I often wonder if they have any brain cells in
their head if there is any. Unrelated story, I am in retail business of
health related products. People come to store looking for xyz product
advertised on TV last night. They want to buy and use it without even
knowing what it is, how it is made, where it is from. In this case it is
not a little time piece, we're talking about their well being. It could
be life and death matter. This world is full of gullible/dumb people.
Seems like it has nothing to do with the degree of education they
received.
Regards,
Tony
nos...@nospam.com
<mandya...@worldnet.att.net> wrote:
>I think it's more of the "wannabe" Rolex.
Or even a wannabe Omega. Their "new" kirium
looks an awful lot like my 10 year Seamaster 200
nos...@nospam.com
The two of you have "Movado - Mercedes"
and one you has Omega - opal
Then again I wouldn't call Rolex a Rolls Royce either.
>
>Omega-Opel
>
Michael Ker
Submariner complete with Cheese cutter etc as used by James Bond. He did not
leave the shop until I had phoned Rolex to place his order.
Michael Ker Sold Rolexes a long time ago.
Tony Hwang <28103...@home.com> wrote in message
<36B0F819...@home.com>...
>Hi,
Michael Ker
Don't let us forget Sekonda-Lada
and the good?? old mechanical Timex a worthy companion to the Trabant
But Tag-Toyota I cant see the connection. I cannot off hand think of a car
that is so grossly overpriced for what it is. The public just wouldn't
swallow it
Michael Ker
Ashwin Kittur wrote in message <78qpjc$7...@bgtnsc02.worldnet.att.net>...
Michael Ker
Rolls Royce once produced a car that they called the Silver Mist, but their
multi-lingual friends found that it would not be a best seller in German
speaking countries. The car was renamed.
Michael Ker
P. S. I would dispute this post, but another NG another time
JB 007 TLD wrote in message <19990128181033...@ng134.aol.com>...
Daddy Uduh
okie dokie fine by me....as long as you mean the Opel GT ! ;-)
Daddy Uduh
OK, already................
Timex-Toyota
Daddy Uduh
when you really get down to it the relational equation should probably be....
ROLEX--HUMMER
Greg Reid
Naw, Mercedes is NOT a yuppie car, it's an old man's car. A BMW is a yuppie car!
greg
In article <78qnep$1ti$1...@news05.btx.dtag.de>, jano...@t-online.de (René)
wrote:
Greg Reid
The answer Eric, is yes and no! It was simply the tiny straw that broke
the camels back.
greg
P.S. It's bad form to post another conversation w/o permission. But hey my
flameproof coveralls are still on, so what the heck!
In article <78r28k$1...@scam.XCF.Berkeley.EDU>, h...@scam.XCF.Berkeley.EDU
(Eric Hollander) wrote:
> I suspect that this post has its origins in a private email exchange between
> Mr. Reid and myself.
>
> In article <rotnappl-280...@nntp.ix.netcom.com>,
> Greg Reid <rotn...@ix.netcom.com> wrote:
> >My hat is of to them, no not the design team, the MARKETING department!
>
> Well, there aren't very many innovative watche designs out there, and the
> ones that are truly innovative are not interesting to real watch
> afficianados, because real watch afficianados prefer old-style
> craftsmanship, which means old-style mechanical movements.
>
> >I find more, and more, and more people paying $1700 - $1900 for a watch
> >that is about par with a nice Seiko or Citizen, all because of marketing.
>
> And I find that people are paying $5000 or more on a Rolex, which is about
> on par with a TAG-Heuer, all because of marketing. I bought my TAG Kirium
> because of the very contemporary brushed stainless look, and the fact that
> it will tell time accurately and reliably without taking up any of _my_
> time. Seikos and Citizens just don't have the same aesthetics.
>
> >I guess if they can do it for expensive sport shoes, why can't they for
a watch.
>
> Let's face it, when one buys a high-end watch, whether TAG-Heuer, Rolex, or
> anything else, one is paying more for the ad campaign than for the watch.
> The same is true of any high-markup consumer items, such as expensive sport
> shoes.
>
> The real reasons why one buys a Rolex, a TAG-Heuer, or any of the other
> high-end brands is for aesthetics, status, image, prestige, or similar
> things which don't relate to telling time, and of which craftsmanship is
> component. If I want to know the time, I can just buy a $15 Casio. For the
> under-30 generation, the aesthetics of the TAG-Heuer Kirium are just right,
> looking contemporary without looking cheap or trendy.
>
> >Well I've got my nomex flameproof overalls on, so, any Comments?
>
> Wow, this all initially started with my post, "Why do people buy mechanical
> watches?", which I ended by saying that I wasn't trying to start a
> flamewar. I think this group is civilized enough that this will stay at the
> level of an impassioned discussion, and not burst into flames. I'm not
> trying to knock Rolex or mechanical movements; in fact, my next watch is
> very likely to be a mechanical Rolex, partially because of email I've gotten
> in response to my original post. I'm just expressing what I think are the
> real reasons why people buy what they buy, and what they're really paying
> for, which is 50% retail markup, 25% manufacturer advertising, and 25%
> watch, perhaps.
>
> e
kl3in
>
> Rolex - Land Rover
> JLC - Mercedes
> Lange and Sohne - Rolls Royce
> TAG - Toyota
> Movado - Honda
Patek Phillipe - Bentley
Breitling - McLearen
--
kl3in
he...@hl.telia.no
ICQ 10360516
The Bill Mattocks
wrote:
>Their marketing department sure seems to have convinced alot of people
>under 30yrs old that it is "the" hot stuff watch.
Great marketing, dere hey?
>My hat is of to them, no not the design team, the MARKETING department!
Yep!
>I find more, and more, and more people paying $1700 - $1900 for a watch
>that is about par with a nice Seiko or Citizen, all because of marketing.
Story of the world. I see it all the time, in all sorts of ways. I
like to buy nice things, when I can afford them. But I'm also a
cheapskate, I like the things I buy that are more expensive to offer
me some advantage beyond the name-brand appeal that I can't get for
less money.
Watches are kind of an exception for me, because if all I wanted a
watch to do was to keep accurate time, a Casio would fill the bill
just fine, maybe a Seiko for dress wear.
But fine mechanical watches appeal to me, and I like the older
"vintage" ones even more. While I can't justify the expense of a
Rolex (yet), I admire them, and not just for their name-brand cachet.
I am happy to have an older Omega Seamaster bumper wind, nothing
fancy, but when I wear it, I feel great.
>I guess if they can do it for expensive sport shoes, why can't they for a watch.
It works, so they do it. I can't blame them for that.
>Well I've got my nomex flameproof overalls on, so, any Comments?
Like you, I can't justify to myself why a TAG is so popular and
expensive, except as you said, due to marketing. I mean, they're nice
and all, but I'd rather have something a bit more unique if I'm going
to spend that kind of money on a watch.
I suspect that TAG is becoming the "new" Rolex, in the sense that it
seems to appeal mostly to yuppies with money. Rolexes may seem too
pretentious to them, or two "old man's watch."
In the business I'm in, (travelling computer geek), I see lots of men
ten years my junior (I'm 38) with lots of money, not many expenses,
and no real way to display their wealth and supposed status. I mean,
we don't wear suits much anymore, mostly khakis and dress shirts. Men
don't wear much jewelry nowadays, so gold chains and bracelets are not
too much in style. How do we differentiate ourselves? In some cases,
with expensive signet rings, shoes, and watches. I'd also venture to
say that most yuppies don't spend a lot of time investigating watches
to determine quality vs. price. Simple solution? Read the ads and
buy a TAG (I think Movado falls into this category, too).
Myself, I'd rather have a Breitling, an Omega, a Universal, or an IWC.
I also like Oris and Vacheron-Constantin. But I often wear 40's style
Bulovas, Hamiltons, Jules Jurgensens, Mathey-Tissots, and Elgins.
They cost a lot less, they make a statement that is unique, and I love
them.
I'd take a TAG if someone gave it to me, but unless it was a present
from a loved one, I'd trade it in on an Omega Seamaster.
Best Regards,
Bill Mattocks
Ashwin Kittur
way you have a product famed for ruggedness and thriving on a reputation
primarily made decades ago. I guess a Submariner would be more like the
Land Rover, and a President Day-Date would be more of a Range Rover.
With the middle-end watch houses, it is a bit harder to make comparisons.
As Toyota and Honda are probably more distinguished in the automotive
field than Tag or Movado presently are in the world of horology.
KJC117
TAG-Toyota
Movado-Honda
Marketing="They will buy what we tell them to buy".
SAS
own a Tag 2000 s/s watch. I bought this watch in 1987 and it has been a
reliable workhorse for the past 12 years. I travel all over the world and
the watch receives a lot of abuse, but still goes ! From the comments I have
read I believe many people have never owned a Tag, but are willing to
rubbish it because of their perceptions. I AGREE that the brand is
incredibly over priced especially here in the UK, and alot of the blame lies
with the Ad people, but compared to many other brands which also use ETA
movements this is nothing out of the ordinary and the prices are quite
reasonable.
I have my flameproof suit on for the comments !
Just for the record I recently purchased an Omega Seamaster Chrono
Chronometer to add to my collection which includes 2 Omegas, 1 Tag, 1
Fortis, 1 IWC and a Patek
Strange but for functional wear the Tag still keeps on going !
Steve
Beemer Dan
> when you really get down to it the relational equation should probably be....
>
>
>
> ROLEX--HUMMER
I'd hardly say that a rolex is as nice as ........oh...you meant the
car.
--
----Beemer Dan
The preceeding statement may contain language and images unsuitable
unsweetened breakfast cereal and all farm equipment
Beemer Dan
> Naw, Mercedes is NOT a yuppie car, it's an old man's car. A BMW is a
> yuppie car!
>
> greg
>
What does that make a BMW motorcycle? Surely the yuppie bike is a Harley
Davidson.
AutobahnNJ
I don't like Tag-Heuer. I'm not trying to hurt the feelings of any owners, but
their watches have no appeal to me. This will sound very condescending, but I
have very little interest in any watch that can be purchased at Macy's or
Fortunoff.
The Tag is a very pedestrian piece which there is nothing wrong with. Every
collector needs a beater watch, mine happens to be a Breitling Intruder (quartz
chronograph). The Tag holds all the prestige of a Seiko in my area and my
understanding is that Tag does nothing to the ETA movements that they use.
Their watches are pretty expensive for a base ETA. I believe your money is
better spent by looking at the Omega line.
Ashwin Kittur
AutobahnNJ
Amvee
In article <79co39$e...@bgtnsc03.worldnet.att.net>, Ashwin Kittur
<aki...@worldnet.att.net@postoffice.worldnet.att.net> writes:
>Regarding your post, isn't Omega also sold at Fortunoff's?
In article <19990204154037...@ng-fw1.aol.com>, autob...@aol.com
(AutobahnNJ) writes:
>You may be right, but I haven't seen them there.
They sure are. It's the only reason I even slow down when walking through there
while en route to the mall stores.
Parenthetically, the initial post in this thread had mentioned Macy's. Since
I'm currently browsing Omegas with a view to buying, I called Omega USA to find
some authorized dealers in my area. They gave me, among others, Macy's in Menlo
Park NJ. However, when I got there 'twas not an Omega to be found and the
salesperson told me they did NOT handle them.
Plenty of Tags, though, in which I haven't the slightest interest...
Mike V.
"worry is a dividend paid to disaster before it is due" (OHMSS,Ch 1)
delete 'nospam' from email address when replying
AutobahnNJ
Check out Fords Jewelers. They are located on New Brunswick Ave. in either
Fords or Woodbridge. Fords is an authorized Omega dealer and they have a
pretty good selection. Their typical discount is 25%, however you can get 30%.
Ask to speak with Bert.
Good Luck!
UHRENSAMLR
nearly any contingency. But, it IS a survivor!
UHRENSAMLR
name as it does here in the US, but the top Lexus is only about $15K more than
the equivalent gigantic Honda/Acura sedan.