10 pound watch: EasyWatch, leaves Swatch behind (pricewise)

the swisswatchguy

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Jul 26, 2005, 7:44:45 AM7/26/05

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Did you know about the latest EasyJet founder's business venture:
EasyWatch?

Check:

http://www.easywatch.com/index.html

and comment.

its so easy.

Noah Little

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Jul 26, 2005, 8:00:06 AM7/26/05

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the swisswatchguy wrote:
> Did you know about the latest EasyJet founder's business venture:
> EasyWatch?

What do you see as their USP (unique selling proposition)?

--
Noah

Mij Adyaw

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Jul 26, 2005, 11:37:41 AM7/26/05

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When I first read the title of this message, I thought that the watch weighs
10 pounds.

"the swisswatchguy" <swissw...@hotmail.com> wrote in message
news:1122378285.1...@z14g2000cwz.googlegroups.com...

the swisswatchguy

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Jul 26, 2005, 11:40:52 AM7/26/05

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Noah Little wrote:
>
> What do you see as their USP (unique selling proposition)?
>
> --
> Noah

The name Easy. IHMO Stelios should have started a business venture not
with a UK provider of Swiss Watch, but with high fly designers &
marketers and also created a brand concept, which shows through the
product and its presentation.

But through EasyJet and his other ventures he has plentiful of people
he can address himself to.

Other opinions?

the swisswatchguy

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Jul 26, 2005, 11:47:32 AM7/26/05

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Mij Adyaw wrote:
> When I first read the title of this message, I thought that the watch weighs

it does indeed weigh
> 10
Sterling
>pounds.

Implying, how much is it worth!?! :-)

Jack Denver

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Jul 26, 2005, 2:01:20 PM7/26/05

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Another "easy" addition to the easy empire. The case, bracelet and
movements are about what you would expect in this price category but I think
they really took the "easy" way out on the dials. They are among the
ugliest, cheapest looking dials that I have every seen and have no flair or
style but do have a big eastwatch.com advertising logo in each one. They
should have hired some ex-Swatch person - the Swatch designs at least have
some wit.

See the Campmor website for how much more watch you can get for less money.

"the swisswatchguy" <swissw...@hotmail.com> wrote in message
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the swisswatchguy

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Jul 26, 2005, 4:26:51 PM7/26/05

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Jack Denver wrote:
> Another "easy" addition to the easy empire. The case, bracelet and
> movements are about what you would expect in this price category but I think
> they really took the "easy" way out on the dials. They are among the
> ugliest, cheapest looking dials that I have every seen and have no flair or
> style but do have a big eastwatch.com advertising logo in each one. They
> should have hired some ex-Swatch person - the Swatch designs at least have
> some wit.
>
> See the Campmor website for how much more watch you can get for less money.
>

Here the makers of EasyWatch:

http://www.zeonltd.co.uk/AboutUs.asp

no design, just prices: no competition for Swatch or any other Swiss
brand, they shall just take some market shares to some even less
sophisticated FE makers.