Damage Control: When Celebrities Embark On The Apology Tour

[Ubiquitous]

Clean up on aisle four!

Celebrities make messes far bigger than what most of us leave behind.

One advantage? They can attempt damage control on late-night TV, the concert
stage or even via social media.

Actress Rachel Zegler chose an awards-season interview with Variety to clean
up the mess she made earlier in the year. Zegler, the 20-something starlet
known for “West Side Story,” “The Hunger Games” prequel, and “Shazam! Fury of
the Gods,” almost personally sank a Disney mega-project.

She’s slated to play the title role in Disney’s live-action “Snow White”
update, but she had few kind things to say about the source material.

It’s no longer 1937, and we absolutely wrote a ‘Snow White’ — she’s
not going to be saved by a prince! And she’s not gonna be dreaming
about true love… She’ll be dreaming about becoming a leader she
knows she can be.

Those and related comments went viral. On steroids.

She had to wait out the actor’s strike to do some super-sized damage control.
And that’s exactly what she did alongside fellow Disney star Halle Bailey.

The cartoon is so beloved — it’s like a monumental moment in film
history. It’s the first feature-length cartoon movie, to the point
where it won honorary Oscars, and all these amazing things that
happened for that film are the reason that you and I get to sit here
today, because it made Disney what it is.

Rachel Zegler backtracks previous remarks and praises Disney's
animated Snow White film as "a monumental moment in film history"
pic.twitter.com/oKBhYZIwhP

— Daily Wire (@realDailyWire) December 11, 2023

That didn’t stop Team Disney from adding CGI dwarfs to the project and
bumping its release date to 2025. We’ll have to wait until then to see if all
is forgiven.

Other damage control efforts involved affairs of the heart. Or, perhaps,
another part of the anatomy.

Hugh Grant sat atop the Hollywood food chain after the shocking success of
his 1994 comedy “Four Weddings and a Funeral.” That, plus his coupling with
fellow rising star Elizabeth Hurley gave him Flavor of the Month status.

It all came crashing down when he was caught dallying with a prostitute named
Divine Brown. His squeaky-clean image, forged from his “Weddings” success and
the anticipated release of the comedy “Nine Months,” suddenly soured.

What to do?

Drop by “The Tonight Show” and offer a sheepish mea culpa. No excuses. Just
self-flagellation.

“You know in life what’s a good thing to do and a bad thing to do. I did a
bad thing,” he told “The Tonight Show’s” Jay Leno.

Grant’s career made a slow but steady comeback following the scandal. Today,
he works constantly on high-profile projects like “Wonka,” “The Undoing” and
“The Gentlemen.”

The results of some damage control projects won’t be known for some time.
Take Will Smith’s response to “The Slap,” the awful 2022 Oscar moment when he
attacked comedian Chris Rock for telling a joke about his wife Jada Pinkett
Smith’s bald head.

Smith’s bulletproof brand as a talented, charming A-lister vanished
overnight.

The “King Richard” star laid low for a while and, eventually, released the
requisite apology video. He has spent the last year and a half referencing
“The Slap” during carefully considered press interviews to diminish its
long-term impact.

His 2022 promotional campaign for “Emancipation” toned down the superstar’s
usual elan.

It’s unclear if he’ll ever return to his superstar status. That’s up to movie
audiences, and they’ll soon have plenty of chances to weigh in. His upcoming
projects include “I Am Legend 2,” another “Bad Boys” sequel and a “Planes,
Trains and Automobiles” remake.

Some damage control efforts crash on impact. Mega-producer Harvey Weinstein
offered a swift response to 2017 allegations he sexually assaulted multiple
starlets. The Democratic bundler claimed his actions reflected a different,
less evolved era, and he was deeply sorry for offending the women in
question. He added a vow meant to rally his progressive base.

Two, actually.

I am going to need a place to channel that anger so I’ve decided
that I’m going to give the NRA my full attention. I hope Wayne
LaPierre will enjoy his retirement party. I’m going to do it at the
same place I had my Bar Mitzvah. I’m making a movie about our
President, perhaps we can make it a joint retirement party.

Suffice it to say the effort didn’t work.

Sometimes an actor isn’t seeking the public’s grace but the industry’s
forgiveness. Superstar Matt Damon earned the #MeToo movement’s wrath when he
suggested Weinstein’s predatory crimes were far worse than what future Sen.
Al Franken did by posing with a sleeping woman in a lewd manner.

There’s a difference between, you know, patting someone on the butt
and rape or child molestation, right? … Both of those behaviors need
to be confronted and eradicated without question, but they shouldn’t
be conflated, right?

Team #MeToo excoriated the “Good Will Hunting” star, and he vowed to stay
silent on the subject moving forward.

Later that year, Damon famously portrayed future Supreme Court Justice Brett
Kavanaugh on “Saturday Night Live,” leaning hard into the negative portrait
of the conservative judge painted by the legacy media.

Kavanaugh’s case became a #MeToo cause celebre despite microscopic evidence
assembled against the judge.

The public didn’t care about Damon’s involvement in the sketch, but his
Hollywood peers likely cheered his attempt to derail Kavanaugh’s nomination.

Perhaps Hollywood’s most intriguing damage control project came from ageless
actor Tom Cruise. The “Top Gun” star’s antics in the mid-2000s drew plenty of
unwanted attention.

First, he infamously jumped on Oprah Winfrey’s couch while declaring his love
for actress Katie Holmes. Social media wasn’t the gargantuan force it is
today in 2005, but the story still spread like wildfire thanks, in part, to
late-night TV.

None of it flattered Cruise.

One month later, Cruise battled “Today” show co-host Matt Lauer while
promoting “The War of the Worlds.” They debated the efficacy of psychiatric
drugs, reflecting his Scientology faith’s criticism on the matter.

His career didn’t flatline, but his all-American brand took a hit. His
response? Work more, talk less.

Cruise stopped over-sharing about his love life, avoided almost all political
banter and kept the focus on making movies. His fan base began to grow anew,
and on the strength of the “Mission: Impossible” franchise he resumed his
place atop the Hollywood star chart.

Today, Cruise can’t stop thanking fans for supporting his Hollywood dreams.
He’ll never have to do damage control for that.

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Let's go Brandon!