Iacocca, Snoop Dogg Together in New Ads
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Iacocca, Snoop Dogg Together in New Ads
By DEE-ANN DURBIN, AP Auto Writer
Former Chrysler Corp. chairman Lee Iacocca and rapper Snoop Dogg appear
together in Chrysler Group's latest ads for its employee-pricing program, a
duo guaranteed to raise some eyebrows.
The 80-year-old Iacocca and Snoop Dogg, a felon who made his name rapping
about sex and marijuana, appear as golf buddies in the ad, which is
scheduled to begin airing Saturday. Snoop Dogg wears an argyle sweater in
the ad, while Iacocca dons a pastel plaid hat.
Chrysler spokeswoman Suraya DaSante said the pairing isn't as odd as it
seems. Snoop Dogg is a bona fide Chrysler fan who called company president
and CEO Dieter Zetsche last year asking for a Chrysler 300C sedan.
"They're both total car guys," DaSante said.
Iacocca has filmed three other ads as part of the $75 million advertising
campaign. The other two featured actor Jason Alexander and a child actor
playing Iacocca's granddaughter.
Iacocca is donating his fee to the Iacocca Foundation, which fights
diabetes. Chrysler also agreed to become a sponsor of JoinLeeNow, a diabetes
fund-raising effort.
Snoop Dogg also has a charity, the Snoop Youth Football League, but DaSante
said she didn't know if he was donating his fee. A message was left with a
spokeswoman for the rapper.
Chrysler said this week that it is indefinitely extending its incentive
program, which lets consumers pay the employee price for most 2005 vehicles.
The program, which began last month, was scheduled to end Monday, but
Chrysler extended it after seeing its sales jump 32 percent in July.
DaimlerChrysler shares were down $1.35 to close Thursday at $49.51 on the
New York Stock Exchange.
Richie
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the dogg man has lost ALL credibility as a gangsta
pathetic
the bruthas will eschew Chrysler products i'm sure after this
embarrassment