Marketing And Mailing Lists - Making Money Through The Mail

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What is mailing list marketing and more importantly what do you need to know in order to properly market your business or venture via mailing lists? Let's start with a look at Barron's definition of both mailing list and direct mail marketing (which is another way of saying marketing via mailing lists).

Mailing list: Compilation of possible customers prepared as a list for use in direct-mail solicitation.

Direct mail: compilation of name and ...

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