[PR] INTERPLAY KNOCKS OUT AN EXCLUSUSIVE DEAL WITH BLOCKBUSTER VIDEO

[Meghan Jenks (Interplay)]

February 10, 1998

INTERPLAY KNOCKS OUT AN EXCLUSUSIVE DEAL WITH BLOCKBUSTER VIDEO
(Make It A BLOCKBUSTER Fight!)

IRVINE, CA - Interplay Productions and Blockbuster Video (r) are
pleased to announce Clay Fighter Sculptor's Cut(tm), the exclusive
edition of Clay Fighter 63 1/3(tm) at Blockbuster Video. This
"director's cut" edition of Clay Fighter 63 1/3 contains extra
characters, moves, taunts and improved camera angles that sharpen
environment detail and allow tighter fight control.

"The highly recognizable Clay Fighter family of products are very
important to us," stated Kim Motika, Interplay's Vice President of
Sales. "We are very pleased to have the opportunity to offer a
strategic customer like Blockbuster Video this exclusive title."

Clay Fighter fans will be pleased to see a few additions to the
original cast of Clay Fighter 63 1/3. Lockjaw Pooch, High Five, The
Zappa Yow Yow Boyz, and Lady Liberty are brand new contenders eager
for a moment in the arena with the evil Dr. Kiln. The arena is still
without boundaries as fighters will still enjoy the freedom of
throwing their opponent through a window to finish their battle
outside.

New characters mean new fighting styles, wacky attacks, and snide
remarks this arena of destruction has yet to see. The fight for good
over evil is even further enhanced by brand new splash screens, secret

characters and an all new singing introduction. Clay Fighter
Sculptor's Cut will be crumbling exclusively at Blockbuster Video this

April.

Blockbuster operates approximately 6,000 video and music
neighborhood entertainment stores in the United States, its
territories and 25 countries and may be accessed internationally at
www.blockbuster.com. Blockbuster is a unit of Viacom Inc., one of the

world's largest entertainment and publishing companies and a leading
force in nearly every segment of the international media marketplace.

Founded in 1983, Interplay Productions is a leading developer and
publisher of award-winning entertainment and educational software
designed by gamers, for gamers. Interplay releases products through
Interplay, Brainstorm, MacPlay, VR Sports and its affiliated labels
for personal computers as well as leading console game platforms. More

comprehensive information on Interplay and its products is available
through its worldwide web site at http://www.interplay.com.
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