Who in the World is James M. Ward?

[Ubiquitous]

[Intro by Morrus] James Ward, after whom the wizard "Drawmij" was named, is a
game designer who worked for D&D's original pubisher TSR for many years.
Amongst other things, he was behind titles like Deities & Demigods, Greyhawk
Adventures, Gamma World, and Metmorphosis Alpha. He has agreed to write a
column here on EN World recounting his memories of those years.

When Morrus emailed me that EN World would like to start running articles on
my memories of TSR I was very pleased and honored. EN World consumers have a
reputation for being very knowledgeable in the hobby market which is good and
bad for an old dude like me. I am still a bit hesitant to enter this arena as
I consider myself a very “Old Guard” designer and GM and many of my ways are
considered obsolete by the players of today. Let me take a few paragraphs to
explain who I am and what I intend to do in these articles in the hopes of
sparking the interest of the readers of EN World.

In 1974 “young” James M. Ward had just graduated from college with a teaching
degree and knew nothing about hobby gaming. One day this “young” dude met E.
Gary Gygax in a book store when without talking to each other, we selected the
exact same seven novels. In the weeks that followed, Gary taught me how to
play D&D and the “game was on.”

I learned about gaming as Gary and his 8th grader son Ernie crushed me in
board games like Alexander, Dunkirk, and the Dungeon board game. I told Gary
if his company ever had enough cash to pay my salary (9,700 at the time) I
would be happy to come and work at his company.

While playing a D&D game on Gary's side porch, I told Gary he absolutely had
to have a science fiction version of his game. He was kind enough to tell me
he didn't have the time to write a game like that. To my surprise he asked if
I was interested in trying to write such a game. I was happy to give it a try
and Metamorphosis Alpha was created. From there I wrote Gods, Demi-gods, &
Heroes with a lot of help. I worked on Deities and Demigods and that was a
success. The writing bug bit me hard and I was writing Strategic Review
articles, Dragon articles, RPG polyhedron articles, DUNGEON pieces, and lots
more product, but all of that writing was a bit in my future.

Finally, in 1980 Gary said he could afford me. I went to work at TSR and it
was a little bit of heaven on Earth. I started in the sales department as the
inventory controller and was in charge of ordering all the books and boxes for
the TSR products. From there I helped develop the education department and
helped design three adventure modules geared to classroom situations. I also
wrote many articles in Dragon magazine. I went from that department to the
Novel department and contracted authors to write for TSR.

In 1984 TSR had 386 employees and the banks, TSR management worked with, said
the company had to cut back on their employees. In five ugly purges the
company went from 386 people to 86 people. I was laid off in the third purge
of 55 employees on April 4th, 1984.

For 18 months I designed products for TSR and others. I designed the Great
Shakes Charlie Brown dice game for Western Publishing. I put together four
He-man Golden Books. I did a host of other things, including writing lots of
TSR game books and Pick-a-Path books. The One-on-One TSR books and the
Catacomb books were created and published at that time. After 18 months a
clever accountant at TSR figured it would be cheaper to hire me full time and
pay me a salary to do design work, than to keep giving me contracts for
products and I was hired back at TSR.

I started working on the Laser Tag products for TSR. I advanced in the ranks
of the company until I was the Director of the designers and editors. Finally,
I became the Vice President of the Design division. My group got the product
line on schedule and in the last two years, that I was there, the company set
records for gross dollars in sales based on the product schedule my trademark
groups put together for those years.

It became clear to me that the new upper management didn't care a bit about
the hobby or the traditions of TSR when they started trying to finance
everything but hobby product. When asked to fire twenty editors and designers
so that the bottom line of the company finances would look better I said no. I
was given an either/or choice and I left the company I loved, never designing
products for TSR or Wizards (its buyer) again.

Since 1997 I have worked for other game companies. I worked at Precedence
helping to produce the Tomb Raider, Babylon 5, and the Wheel of Time
collectible card games. I designed the Dragon Ball Z card game for Score
Entertainment and helped a bit on the Buffy the Vampire Slayer CCG. Over the
years I have designed game products for Troll Lords, Goodman Games, and Fire
Side Creations.

This bring us up to today. I have had a bit of fun talking about the history
of TSR, using my Facebook page as a stage for my writing. Morrus became
interested in my stories and thought the readers of EN World would like to
know more about the history of TSR. I will do my best to remember the
important details and show you the fun and creativity of TSR. I need to state
up front that I could get some facts wrong, but I will try hard not to. I
could be a few months off when it comes to dates because I didn't write all of
these experiences down when they happened. However, I think you will find
there are a lot of amusing and bonehead things that happened at TSR that you
as the fans of role-playing might find interesting.

Off the top of my head I plan to write the following about the company and my
experiences:

Meeting Gary Gygax and being taught how to play D&D
Designing Metamorphosis Alpha, the first science fiction role-playing game
The Origin of Monty Haul
The TSR Dice Story
The TSR Dragon Dice Story
The creation of Deities & Demigods
Palace of the Silver Princess Release
SSI and TSR's entrance into the computer game industry
Theon's Underwear


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