Dept of WTF
Ubiquitous
Chattanooga Bakery, Inc., maker of the iconic MoonPie(R)
brand marshmallow sandwich, has introduced MoonPie(R)
Peanut Butter, its newest and most unique new product in
decades. Sized like today's "Mini" MoonPie(R), the product
touts a creamy peanut butter filling, a crunchier,
chocolate-flavored cookie and a chocolaty coating on
the outside. It's PB&J--peanut butter in January! . . .
"We're really excited to be launching some truly new
and different items under the proven MoonPie(R) trademark,"
said Tory Johnston, VP of Marketing. "For over 90 years,
we've stayed true to our original design--soft cookies
with marshmallow filling. After extensive research,
consumers seemed excited to try new items from us--peanut
butter is first, and there are several other new ideas in
R&D now."
We know what you're thinking. But don't worry! Right there at the top of the
press release, in big red letters, appears the following announcement:
This new item is NOT involved in the recent salmonella recall
Reassuring, isn't it? Though it might have been more reassuring to hold the
release until such a disclaimer is no longer necessary.
France BELLE
> Reassuring, isn't it?
Bof ~|