http://www.foodfacts.info/blog/2008/10/bk-to-open-first-bar.html
Thursday, October 09, 2008
BK to Open First "Whopper Bar"
Burger King has announced their plans to open their first Whopper Bar, a
concept they first announced in March.
The Whopper Bar is a condensed, more contemporary version of the typical
Burger King. It features a modern look and feel and a Whopper topper area to
encourage customers to customize their orders. The menu will focus on the
Whopper sandwich and other special versions of the Whopper, including the
Angry Whopper, Western Whopper and Ultimate Double Whopper.
The first Whopper Bar will open in Spring 2009 at Universal CityWalk in
Orlando, Florida, with plans for several more sites over the next 12 months.
"This striking concept is a new generation of Burger King restaurants,"
said Russ Klein, president, global marketing, strategy and innovation,
Burger King Corp. "It's focused on serving the original "Have it your Way"
burger in a forward-looking format designed for today's on-the-go burger
lover."
Reminds me of the Fuddruckers topping bar.
Looks like BK is trying to upscaled fast food. My BK even has a TV in
the dining room area.
It'll be interesting to see if this catches on. With a name like Whopper
Topper, who can resist? BTW They still need to something about their fries.
Will they have one outside for Jerry in his car? He's afraid to go in
for some reason.
-sw
That's a shame. I thought it had to do with his busy schedule.
-dk
He's the one that started this concept. He has everything he needs
laying around on the back seat and floorboard for his own mobile Whopper
Topper bar.