A cartoon sun mascot jumps off of a drink bottle, causing a family to get scared and run away from it.
This got me thinking of how would this play out if an incident like this were to really happen.
Of course, the commercial is dead accurate showing the family running for there lives before it cuts to black. But what would happen afterward?
The movie trope version would likely have the family calming down, looking at each other befuddled, and then asking the sun "What are you? What do you want?". The sun character could continue it's spiel about the drink and how it's filled with all of goodness, and just go on repeating like an automaton, or maybe it's not as one dimentional as it appears and has a previous life and a back story.
Maybe the mascot was not even initially aware of suddenly jumping between universes, and it suddenly it loses all of it's cheeriness and has a real "Oh fuck...." moment.
My speculation can go way deeper and in more directions than this (namely what if it's a malevolent spirit, or the spirit of a kid who was murdered, etc) but I want to see what others think.