NASCAR driver who unintentionally sparked 'Let's Go Brandon' chant says corporations don't want to sponsor him

[SUE Kelli Stavast and NBC]

NASCAR driver Brandon Brown says 'it's been tough to connect with
partnerships'

The NASCAR driver who recently rose in fame after unintentionally
sparking the "Let’s Go Brandon!" phrase says he’s had a hard time
finding corporate sponsors following the chant going viral.

"It got extremely difficult for us. … If you’re a national
corporation, that means you sell to all consumers … and
unfortunately, when you get dragged into the political arena, people
want you to take a side,’" Brown told Sports Business Journal in a
recent interview.

"It's hard for a brand to want to attach to somebody who might be
kind of divisive in their consumer base. If I'm going to divide
Coca-Cola, why would they want to talk to me?"

HOW 'LET'S GO BRANDON!' BECAME A NATIONAL SOCIAL MEDIA SENSATION

The phrase "Let’s Go Brandon" took over social media In October
after an NBC interview with Brown. Fans of NASCAR were chanting
"F--- Joe Biden" during the interview, and in an apparent attempt to
steer the interview away from politics, reporter Kelli Stavast said
they were chanting "Let’s Go Brandon" in support of Brown.

DAD TELLS BIDEN, 'LET'S GO, BRANDON' DURING CHRISTMAS EVE CALL — AND
BIDEN RESPONDS

The phrase soon became synonymous with criticisms of President
Biden, and rang out at concerts, sports games and events where Biden
has spoken.


Just on Christmas Eve, controversy was sparked when a dad of four
called to speak with Biden and the first lady during a holiday-
themed event and said the phrase live on the call.

ANTI-BIDEN RALLYING CRY 'LETS GO BRANDON' CAUSES MAINSTREAM MEDIA
MELTDOWN

"I hope you guys have a wonderful Christmas as well. Merry Christmas
and Let’s go, Brandon!" the dad, identified as Jared Schmeck from
Oregon, said at the end of the call.


The president then asked Schmeck where in Oregon he is from, but no
one responded.

"I think we lost him," Biden said.

https://www.foxbusiness.com/politics/nascar-brandon-brown-lets-go-
brandon-corporations-marketability-tough