Another little snipet!
CN38
Hi Everybody,
Hmmm, here's another try at sending something! Hope you can see it! hehe!!
"
WWBR lightens up music
format
January 18, 1999
BY JOHN SMYNTEK
Free Press Staff Writer
The Bear has roared its last. In fact, Kiss it
good-bye.
Sunday, classic rock WWBR-FM at 102.7
changed formats and became Kiss 102.7, playing
what owner Radio One calls "the best variety of
light rock from the '80s and '90s and today" a
format known in the radio business as "new adult
contemporary."
Music during the first day included hits by Michael
Bolton, Eric Carmen and Journey.
The promotion chief for new owner Radio One,
Vanessa Wilde, said the station is applying to the
FCC for the call letters WKSK, hence the "Kiss"
on-air designation. With its choice of music and
format, the station appears to be targeting market
leader soft-rock WNIC-FM (100.3) and
contemporary hits leader WKQI-FM (95.5). Its
Arbitron rating for its final three months as a
classic rocker sunk below the 2-percent listener
mark.
Kiss 102.7 will be playing continuous music for at
least two weeks and perhaps up to 30 days,
Wilde said. Sources in the Detroit broadcast
industry speculate that Stacey DuFord, who just
left WNIC's top-rated morning show "Jim Harper
& the Breakfast Club" and/or former WJR-AM
(760) host and veteran disc jockey Ken Calvert
might be under employment consideration.
Radio One, a minority-owned broadcasting
company led by Alfred Liggins of Washington,
closed on the purchase of the Mt. Clemens
based-station last week and switched the format,
perhaps symbolically, during the Dr. Martin Luther
King Jr. holiday weekend. The firm also owns
urban-formatted WDTJ-FM (105.9) and
WCHB-AM (1200), which has been dormant
since the fall as it upgrades its transmitter to a
powerful 50,000 watts. It is expected to return
with a talk/gospel format called Spirit 1200
around Feb. 1.
WWBR was best known as the radio home of
rock star/hunter-turned-broadcaster Ted Nugent,
who hosted the morning show for more than a
year, ending last November.
Its directional signal is strongest in Macomb and
northern Wayne counties. It reached its highest
ratings in the 1980s as WKSG-FM, an oldies
stations programmed by Detroit radio veteran
Paul Christy.
John Smyntek can be reached at
1-313-222-5169 or by E-mail at
smin...@aol.com
++
Best wishes
Carol (London)
Chris
Thanks for the info. I didn't see this in the newspaper. (I live in the
Detroit area) Several years ago there were two or three adult contemporary
or lite rock stations in the Detroit area. Two changed formats to appeal
to the 18-35 age group, thus leaving WNIC the only adult contemporary
station. They play MB, but not a lot and it seems as if it's mostly
WAMLAW. I heard that played once everyday last week! I'll have to tune
into that KISS 102.7 and check it out.
Thanks again...
Chris in (MI) ; )
ps...I've been meaning to ask you this...you've said that the updates go to
over 600 people world wide. When you get a chance...would you list the
different countries that you send them to. You got my curiousity going!
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