http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/1
In 1976, NBC unveiled a new logo to replace their ubiquitous peacock.
It was fancy-looking N made up of two trapezoids, and it cost more
than $600,000 to develop. Thing is, a Nebraska PBS affiliate already
had a similar-looking logo — which only cost $100 to design. To avoid
a lawsuit, NBC paid a $1 million package to the Nebraska station,
along with another $55,000 to, according to Mental Floss, "pay for the
costs related to not only the legal battle, but the development and
implementation of a new logo."
Moral of the story: NBC has been a screw-up for years; it's only
become particularly noticeable in the network's awkward
post-"Seinfeld"/"Friends"/"E.R"-era. And that sucks, because they've
aired some of the best TV shows of all-time. That's why they're so
easy to pick on: we tease because we love. Here are 12 reasons why NBC
is in last place amongst the Big Four, with some helpful advice, too.
NBC would also like me to remind you to WATCH "SMASH," THE MONDAY
AFTER THE SUPER BOWL, in case you haven't seen the ads for the show
every three seconds for the last two months.
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/2
#12. Karma
Here's a list that NBC totally owns: PRODUCT PLACEMENT. Of the 10
shows with the highest number of free ads in 2011, four of them were
on NBC. The network should just cancel all of their Thursday night
series, and replace them a three-hour block of the hot girl from the T-
Mobile ad telling us about 4G speeds.
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/3
#11. Dane and Whitney
Dane Cook and Whitney Cummings might both have shows on NBC next
season. Let that sink in. The network that has produced four of the
greatest shows of the past 20 years — "Seinfeld," "Friday Night
Lights," "Community," and "Freaks and Geeks" — is now asking Whitney
Cummings and the guy who recently said that he "chainsaw-f*cked" a
"disgusting whore’s c*nt" to save them.
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/4
#10. “The Firm”
“The Firm” doesn’t cost anything to make, but it’s a perfect example
of why NBC has occasionally fallen behind Univision, ratings-wise:
it’s a boring-looking drama about lawyers with no stars, based on a
movie that came out 19 years ago, based on a book that came out 21
years ago. Its series premiere was watched by 46% fewer people than
last season’s big midseason bust, “The Cape.” At least it’s already
got the movie part covered.
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/5
#9. Reliance on Scripted Imports
Yes, “The Office,” the network’s only show in the Nielsen top-30 this
season, is the obvious exception here, but let's not forget
“Coupling,” “Free Agents,” “Kath & Kim,” “Prime Suspect,” and
“Teachers.” Scratch that: FORGET ALL OF THOSE. Collectively, the five
series ran for a total of 44 episodes, and none made it to a second
season. Listen to your Green is Universal initiative, NBC, and go
local.
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/6
#8. Yanking Around “Grimm”
STOP THE PRESSES. NBC has a hit with “Grimm” — by their low ratings
standards, at least — even though they're doing their best to fu*k
things up. First, "Grimm" was scheduled on Friday, a day where TV
shows go to have a quiet death, proving NBC can't realize a good thing
even when it's on their network. Then when the ratings started coming,
the show took a month-long break. Then three more episodes aired, then
another lengthy break, then two more, than another week off.
Reschedule your otherwise woeful schedule to let a string of episodes
of a show people actually want to watch air in a row. Otherwise,
they're going back to the 'stache.
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/7
#7. Lack of a HUGE Reality Show
ABC had "Who Wants to Be Millionaire," the number-one show for the
1999-2000 season. CBS has "Survivor," which didn't finish out of the
top-10 until season nine, and "The Amazing Race," the winner of eight
Emmy Awards for Outstanding Reality Program. Fox has "American Idol,"
the highest-rated show for eight straight seasons. NBC has "Fear
Factor," a show that people only talk about when they're discussing
"donkey semen"; "The Biggest Loser," which has never finished higher
than #30; and "The Apprentice," which hasn't been relevant since 2005.
The Peacock finally found a hit last season with "The Voice," but it
was a decade too late.
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/8
#6. "Knight Rider"
And "Emeril" and "quarterlife" and "Joey" and "The Paul Reiser Show"
and "The Playboy Club" and so many more.
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/9
#5. Jeff Zucker
Who'd a-thunk "Father of the Pride" wasn't going to be a HUGE hit? Not
this bespectacled, talking penis. Search "Zucker" on Urban Dictionary
and here's what you get:
Synonymous with fu*ker because Jeff Zucker at NBC is the dumbest
motherfu*ker in television.
a really dumb fu*kin move. Like somene sh*t themselves.
For a person or persons of authority to take away something which was
rightfully earned by another party. From Jeff Zucker of NBC concerning
late night television.
He is not liked.
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/10
#4. XFL
In the early 2000s, after losing the rights to air MLB and NBA games,
NBC was feeling experimental, and just like a couple who thinks
they’ll be fine doing It without a condom just this once, only to drop
out of school nine months later, they later regretted their decision.
XFL, founded by WWF owner Vince McMahon, had some good ideas (trash-
talking announcers, no PAT kicks, etc.), but suffered from a poor
launch-date (right after the Super Bowl, when most fans need a break
from football) and lack of high-profile names (hey, Tommy Maddox!).
The XFL didn't work because of the same reason Arena Football, which
NBC also aired from 2003-2006, never caught on nationally: THE NFL AND
COLLEGE FOOTBALL ALREADY EXIST. Why bother with an inferior product
when you can wait a few months for the good stuff to return?
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/11
TWELVE REASONS WHY NBC IS A LAST-PLACE NETWORK
02.01.12 WRITTEN BY JOSH
#3. Pulling “Community”
The ratings weren’t great, but they were roughly on-par with other NBC
shows, like “Whitney,” that weren't put on hiatus until an
undetermined time. Plus, and Warming Glow is the perfect example of
this, the fans of “Community” are, well, fanatical. There’s no other
show, sitcom or drama, that has the same rabid fan base as
“Community,” and NBC did more harm than good by yanking it off the
schedule.
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/12
#2. "The Jay Leno Show"
The only reason late-night TV still exists is because of routine. When
you actually break an episode of “Letterman” or “Fallon” down, you
realize it’s annoyingly formulaic (“This is in the news…”) and mostly
just excuse for celebrities to hawk their goods for free; that’s why
the Internet and viral videos specifically are the best thing to
happen to the format...for us, at least. When NBC did the unthinkable
and moved “Leno” to 10 p.m., changing the show's name to "The Jay Leno
Show," they pissed off old “Leno” fans, who didn’t want their routine
interrupted. And then, when the ratings plummeted, they moved Leno
back to a later timeslot, bumping Conan to 12:05 a.m., which pissed
off young “Conan” fans, who then took to the Internet and the streets
to loudly protest.
Elsewhere, Jon Stewart and Stephen Colbert cackled maniacally.
And NBC had a public relations nightmare that they're still trying to
smooth over.
http://warmingglow.uproxx.com/2012/02/twelve-reasons-why-nbc-is-a-last-place-network#page/13
#1. Still Pretending "Friends" Is On
A friend of mine, Oriana, wrote a blog post recently about what she
would do if she ran NBC. My favorite part:
Accept that you’re basically a cable network.
The very type of shows you’re best known for, the shows we use to
define your network, appeal to a demographic that no longer watches TV
on Nielsen-approved devices. Advertisers are apparently as dumb as
we’ve always thought, and are still content to use Nielsen numbers.
What they don’t understand is how valuable it can be to know you’re
reaching a very specific group of people. That’s what you have to do:
Make advertisers understand the value of a smaller, far more focused
audience.
This is, of course, no easy task, but if NBC can find a way to prove
to advertisers that the millions of articles about "Parks and
Recreation" online actually mean something, they could herald in a new
era, an era in which the Nielsens don't matter. You'd be hailed as
kings! They just need to think differently, like they did with "Friday
Night Lights" airing on DirecTV. Ratings don't mean as much as they
did even 10 years ago, and NBC could be the network that leads the
march towards...whatever's next. It's a chance for them to be in first
place again.