Fail...McDonald's flipped its [Brand] logo to 'celebrate' women. Then came the backlash.

Skip to first unread message

Leroy N. Soetoro

Mar 9, 2018, 1:46:37 PM3/9/18
Dumbest idea since "New Coke".

Fast-food behemoth McDonald’s is temporarily flipping its iconic logo and
switching its packaging in some U.S. locations — a move meant to celebrate
International Women’s Day, which is today, the company says.

The stunt has rung hollow to many of the company’s critics, who say
McDonald’s has systematically advanced policies that disadvantage its
female employees. In particular, the company has fought a sustained battle
against increases to the minimum wage, an issue that affects women

According to the Labor Department, women make up nearly two-thirds of all
hourly minimum-wage earners. Recent research suggests women benefit most
from increases in that minimum.

“Hey McDonalds,” tweeted Nathan Lerner, a progressive activist. “Maybe
instead of a cheap PR stunt where you make the M a W to ‘support’ women,
you do something real — like paying your workers a living wage.”

This is far from the first time that activists and critics have called on
McDonald's to pay its employees more. The chain, which employs 375,000
people in the United States, is a regular target of the Fight for $15
campaign, which advocates for higher wages. McDonald's also has found its
shareholder meetings disrupted by minimum-wage activists.

It is also not the first time women's groups have identified the minimum
wage as a feminist issue. The National Women's Law Center, a nonprofit
advocacy group, has argued that raising the minimum is key to closing the
gender pay gap and advancing the economic interests of women.

“Labor rights are women’s rights,” Carmen Perez, co-chair of the Women’s
March, told The Washington Post in May ahead of a march on the McDonald's
in downtown Chicago. “The link between the gender justice and labor
justice movements is strong — but often unacknowledged.”

Despite these arguments, McDonald's and other fast-food chains have
resisted calls to provide what some call a living wage — and frequently
have fought against such raises. While McDonald’s has not commented
publicly on this fight, the chain is a member of the National Restaurant
Association, a trade group that has actively lobbied against wage
increases in more than 30 states.

The association argues that such increases would strain franchisees'
margins and, eventually, put tens of thousands of people out of work. That
includes thousands of women, who make up 52 percent of all restaurant
workers — and 60 percent of McDonald's managers in the United States,
according to the company.

In a statement, spokeswoman Lauren Altmin said McDonald's was proud of
that statistic and the role that women play at McDonald's. She also said
the company had worked hard to improve benefits for workers.

“We recently enhanced a number of employee benefits including an increase
in our maternity and paternity leave policy for Corporate and company-
owned restaurants,” she said. “And McDonald’s provides tuition assistance,
academic advising services, English language courses and more through our
Archways to Opportunity program.”

On Twitter, however, the reception remains mixed. The most popular tweet
on the subject — circulated far more widely than McDonald's own Women's
Day message — mocks the company for not embracing more workplace policies
designed to help women.

Some critics have also re-purposed an old insult meant to describe women's
outreach that is lazy, self-serving or presumptive.

They call it, fittingly, “McFeminism.”

Donald J. Trump, 304 electoral votes to 227, defeated compulsive liar in
denial Hillary Rodham Clinton on December 19th, 2016. The clown car
parade of the democrat party ran out of gas and got run over by a Trump

Congratulations President Trump. Thank you for cleaning up the disaster
of the Obama presidency.

Under Barack Obama's leadership, the United States of America became the
The World According To Garp.

ObamaCare is a total 100% failure and no lie that can be put forth by its
supporters can dispute that.

Obama jobs, the result of ObamaCare. 12-15 working hours a week at minimum
wage, no benefits and the primary revenue stream for ObamaCare. It can't
be funded with money people don't have, yet liberals lie about how great
it is.

Obama increased total debt from $10 trillion to $20 trillion in the eight
years he was in office, and sold out heterosexuals for Hollywood queer
liberal democrat donors.
Reply all
Reply to author
0 new messages