Mitsubishi commercial soundtrack - UNCONTROLLABLE URGE
F. Pan Ucc I
the original UNCONTROLLABLE URGE as the soundtrack. It showed two cars
about to smash into a wall, then invited the viewer to a website to see
what happens.
_______________
Frank•• Panucci
www.frankpanucci.com
Boom
>I just saw, on G4-TechTV, a Mitsubishi commercial with what sounded like
>the original UNCONTROLLABLE URGE as the soundtrack. It showed two cars
>about to smash into a wall, then invited the viewer to a website to see
>what happens.
Can't be the original. Devo refuses to allow their music in
commercials unless they can re-record them so they get more money.
Having said that, it does sound an awful lot like the original.
JonYo
Boom <m...@nnn.com> wrote:
I'm pretty sure Devo wouldn't even be consulted about the use of this
song in a commercial if Warner Brothers records decided to license the
usage, let alone have any room for negotiation. I'm pretty sure the WB
rights let them do whatever they want with it. Either way, I did see
the commercial, and I'm 100% sure it was the original recorded version
from the album, with a slight edit in one spot (not a multitrack edit,
just a quick crossfade from one spot to a spot later in the song).
- JonYo
Matt Duane Griffin
cars accelerating up an incomplete freeway ramp. They cross a yellow
line on the ramp and hit the brakes. One car (the Mitsubishi, of
course) stops in time, the other doesn't. the frame freezes just as one
car teeters over the edge. I saw it twice (during Star Trek Enterprise
on UPN) and the second time, they accually showed the "other" car
plummeting. It still says "www.seewhathappens.com" but it is
unmistakeably a Mitsubishi ad. I believe it was the version from Q: A:
and it was the intro. It cuts just as Mark is shouting "yeah, yeah,
yeah, yeah, yeyeyeyeyeyeyeh yeah!" for the second time.
Boom
>> commercials unless they can re-record them so they get more money.
>> Having said that, it does sound an awful lot like the original.
>
>I'm pretty sure Devo wouldn't even be consulted about the use of this
>song in a commercial if Warner Brothers records decided to license the
>usage, let alone have any room for negotiation. I'm pretty sure the WB
>rights let them do whatever they want with it. Either way, I did see
>the commercial, and I'm 100% sure it was the original recorded version
>from the album, with a slight edit in one spot (not a multitrack edit,
>just a quick crossfade from one spot to a spot later in the song).
>
> - JonYo
This from songfacts.com :
When their songs are used in commercials, the band re-records them so
they can keep all the performance rights to the song. Says Casale: "We
only half control our songs because of a terrible publishing deal we
made in 1978 with Richard Branson, who basically tricked Devo. Our
lawyers, who were supposed to be looking out for us, encouraged us to
sign this deal, which turned out to be more than an administration
deal, it turned out to be a publishing deal when it came to ancillary
use, which has to do with TV and film. Every time these things come
up, we only control the song for song use, like on a record or
compilation. When it comes to synching it to movies and TV, we are now
in bed with EMI, who bought the publishing from Richard Branson long
ago. They have as much say as us and make the lion's share of the
money. We can say no, but we shoot ourselves in the foot by doing so.
Better to make a little money for the wrong reasons 20 years later
than to never make any money at all."
You stand corrected ;)
F. Pan Ucc I
> Am I seeing a different one? The one I saw is for Mitsubishi, has two
> cars accelerating up an incomplete freeway ramp. They cross a yellow
> line on the ramp and hit the brakes.
Maybe that's the commercial I saw. I got a $5 10" semi-broken TV by my
desk so I can hear the wonderful machine all day while I work, but the
picture is pretty messed-up. Those Mitsubishis may well have been
careening towards an edge rather than a wall.
Frank•• Panucci
www.frankpanucci.com
Gary Childs
the song, but in this case the car company went to Warners and got the
original recording. Devo was out of the loop on this one.
JonYo
Boom <m...@nnn.com> wrote:
In this particular case, I don't think I stand corrected. I don't think
the band had anything to do with the rights to use the song in the
commericial, and I'm quite positive it's the original album version
recording of the song.
Ali Assa Seen
> JonYo wrote:
> >
> > In article <tcrsb01bar6u0839p...@4ax.com>,
> > Boom <m...@nnn.com> wrote:
> >
> > > On Wed, 02 Jun 2004 23:52:30 GMT, "F. Pan Ucc I" <c...@zy.com> wrote:
> > >
> > > >I just saw, on G4-TechTV, a Mitsubishi commercial with what sounded like
> > > >the original UNCONTROLLABLE URGE as the soundtrack. It showed two cars
> > > >about to smash into a wall, then invited the viewer to a website to see
> > > >what happens.
> I saw it twice (during Star Trek Enterprise
> on UPN) and the second time, they accually showed the "other" car
> plummeting. It still says "www.seewhathappens.com" but it is
> unmistakeably a Mitsubishi ad.
For the record, the clip on the website follows the song all the way
until an instant before the backing vox ("He's got an...") come in.
What really messed with me was, after hearing that over and over all
nite, I switched to Bio Extra on the Biography Channel, and kept
hearing their bumper music over and over: a knock-off of the Smart
patrol theme*.
Is *that* a Devo recording? It's not credited in the shows' end
credits, but it seems more like it belongs to the channel, as opposed
to the specific program.
- Dr Strangemonde
*I may be getting this mixed up with another late-period DEVO tune, as
I haven't actually checked for comparison. The guitar/keys TONE on the
end is either Devo proper or a direct theft.
PS:And what's with the rhyhmic itch that the ad agencies are getting
to use Stranglers songs in commercials in the USA now? "Golden Brown"
(the lovely and hummable pro-heroin tune) is being used in an ad for
French fries:
[http://www.knoxstudio.com/shns/story.cfm?pk=OREIDA-05-07-04&cat=FF],
and Ford or Dodge(?) trucks are getting ever more blatant in their
rip-off of the beginning of "Peaches"!
Stiiv
I agree that it's the original version. Too bad.
"Every song I ever loved will be used to sell shit." - Stiiv, and
probably some other people, too
Stiiv
Shawn O'Day
orginal devo programming form my youth...(I need to listen for that cut and
past on as someone previouly mentioned)
TV commercial producers are probably mostly in their thirties and forties
and also grew up with the same kinds of music that we did...many of them
have artistic type degrees as well and have similar likings as we
do.....that is my best explanation for this recent phenomena of somewhat
likeable music in advertising....a thoery of Devolution perhaps...
"!
shawnmutant
Paul Bruneau
original, if that is worth anything.