Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
Imran Al Najjar
Real Conspiracy theory?s script: God saved me from jewish terrorists
I prayed to God " Oh God I don?t know if this is a dream of reality, but
I do trust you and no one else. And these Jews told me to swear at you
but I didn?t I went through all this because of you, Oh God I promised
to work for you and you promised me to give me a hand, Oh God I know I
am weak and I know I can?t fulfill all things, but I try my best, God I
don?t like this dream and I want to get out of it, Oh God I have very
high fever and these f*$%ing Americans have given me biological weapons,
please don?t leave me alone, Oh God these jews, these satans want me to
die, show them that truth and innocence matters, show them the truth,
And you know it if I die today no one will ever take you name again on
this planet, and if you want me to die today, Oh God please forgive me
on judgement day".
Mahmud Kurchu started running towards me again, I think there was a man
who was standing right behind me. I said Allah-hu-Akbar and I jumped, as
I was leaning back on chair only the back side of my head was hitting
the stairs again and again. During the half way, one of those guys who
punched me really hard came and stood before the glass at the end of
those stairs. I though oh so it is reality. He knew there is mirror
behind him, when I reached the end of stairs I collided with him and he
flies out of window, my wheel chair stops, I was also feeling back now
in my back, sever pain. I though h