On Sat, 27 Jul 2013 23:22:02 -0400, Jeff Wisnia
<
jwisnia...@conversent.net> wrote:
>
>The current exchange rate between the US and Canadian dollars is very
>close to 1 to 1, only a few cents difference on the dollar.
>
>So why do the prices printed on the covers of books have the Canadian
>prices listed as being about 40% higher than the US price?
That's really old pricing.
>Is it because of some sort of import duty, higher in Canada than the US?
No.
>A book jacket I just looked at said "Printed in China". The listed US
>price was $10.00 and the Canadian price $14.25.
>
>I'm obviously missing the boat here.
Not really, book pricing became very complicated when the Canadian
dollar got so slow some years ago, and it's never recovered to
sensible practices.
My old books from the 70s/80s have the same price, there is no
differential, even from American publishers.
The pricing of books is somewhat complicated, but there's a couple of
obvious factors at work: one is increased shipping and distribution
costs, Canada is big and the population is small. However, the most
important factor is the period when the Canadian dollar was very low
compared to the US. There was a short period of a year or so when it
was effectively cheaper to buy books here than in the states, but that
didn't last long, the publishers reacted very quickly to that
situation, and started dual pricing books.
The price of printed books remains the same for the same print run,
and probably for the same ISBN/edition, and that price is set twelve
to fifteen months ahead of publication, so it makes some amount of
sense to estimate differences in currencies conservatively, so you
don't take a bath if the money goes wonky. You can always discount a
book, but raising the price from the printed one on the cover/jacket
is not legal - that's the only reason why airports don't gouge
travelers for reading materials.
It's not only US and Canadian prices, by the way, when I was selling
book it was the UK publishers that were the worst for doing this,
particularly with their nonfiction offerings, some of the price
differentials were beyond embarrassing, and I have even declined to
stock a book because of it. But people don't calculate
dollar/pound/euro exchange rates in their heads easily, so they seldom
complained about those prices, but the American ones were more than
evident.
I found some people to be really unreasonable about this, with very
little appreciation that the cost of the stock on the shelves doesn't
change instantaneously with the currency markets, and many people
expected to be able to purchase the item with American money for the
American price, in a Canadian market. Um, no.
That all said, and even though I am okay with a 10% padding or so,
publishers and distributors were incredibly slow to respond to the
changes in currency, and I think that this is one of the reasons why
the Canadian publishing industry suffered so badly a few years ago and
is in its death throes at the moment. Issues like this, as well as
the rise of the ebook and the demise of hand-selling, really hit the
market badly, especially the independents, and the publishers depended
upon the independent booksellers for much more than the income from
the would indicate.
--
nj"internym here"m
Send reggae, guns & numbers.