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insurance animals
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Questor
Jul 13, 2021, 3:30:24 PM7/13/21
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What is it with regard to insurance ads and animals? I count no fewer than four
insurance companies with current television ad campaigns that feature talking
and/or anthropomorphic animals. I know companies have long been using some sort
of animal mascots in their branding and ads, but this seems to be a trend.
--
And if you should drop dead tonight then they won't have to ask you twice
ansaman
Jul 13, 2021, 3:46:50 PM7/13/21
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On 7/13/2021 3:30 PM, Questor wrote:
> What is it with regard to insurance ads and animals? I count no fewer than four
> insurance companies with current television ad campaigns that feature talking
> and/or anthropomorphic animals. I know companies have long been using some sort
> of animal mascots in their branding and ads, but this seems to be a trend.
Same thing with drug commercials and cartoon characters.
> What is it with regard to insurance ads and animals? I count no fewer than four
> insurance companies with current television ad campaigns that feature talking
> and/or anthropomorphic animals. I know companies have long been using some sort
> of animal mascots in their branding and ads, but this seems to be a trend.
It is designed to be remembered for the characters or
elicit a positive response. I bet you remember the
Budweiser Frogs and they have been off the air a long time.
My favorite was Zoloft and the little blob:
https://www.youtube.com/watch?v=twhvtzd6gXA
I even lampooned him on the web (I can retrieve
it if you want to see):
"I am sad because I have no legs and I have
rubbed all the skin from the bottom of my body.
I am in constant pain and want to die."
--
**The AnsaMan**
In a recent self-evaluation:
"One of the greatest minds
produced since the invention
of the electric nose picker!"
Howard
Jul 13, 2021, 7:56:34 PM7/13/21
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use...@only.tnx (Questor) wrote
> What is it with regard to insurance ads and animals? I count no fewer
> than four insurance companies with current television ad campaigns
> that feature talking and/or anthropomorphic animals. I know companies
> have long been using some sort of animal mascots in their branding and
> ads, but this seems to be a trend.
The geckko and duck get a lot of airplay, but so do Flo and Jake.
Animals are definitely more used in insurance ads than home security
ads, but probably not more than cereal ads.
There are a lot of articles like this which explain why advertisers use
animals, but they tend not to explain why others don't.
https://hoffmanyork.com/news/3-reasons-to-add-animals-to-your-
advertising
I would guess there is a reason why Allstate and Geico went different
ways, but I'm at a loss as to what those reasons are.
> What is it with regard to insurance ads and animals? I count no fewer
> than four insurance companies with current television ad campaigns
> that feature talking and/or anthropomorphic animals. I know companies
> have long been using some sort of animal mascots in their branding and
> ads, but this seems to be a trend.
Animals are definitely more used in insurance ads than home security
ads, but probably not more than cereal ads.
There are a lot of articles like this which explain why advertisers use
animals, but they tend not to explain why others don't.
https://hoffmanyork.com/news/3-reasons-to-add-animals-to-your-
advertising
I would guess there is a reason why Allstate and Geico went different
ways, but I'm at a loss as to what those reasons are.
Bob
Jul 14, 2021, 9:39:39 AM7/14/21
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On Tuesday, July 13, 2021 at 3:30:24 PM UTC-4, Questor wrote:
> What is it with regard to insurance ads and animals? I count no fewer
Oh. I thought this was going to be about spare animals you'd keep in case your primary ones died.
> What is it with regard to insurance ads and animals? I count no fewer
I guess the insurers are trying to get people to confuse them with each other: "the one with the funny animal".
Michael Trew
Jul 14, 2021, 11:26:33 AM7/14/21
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animals.
Questor
Jul 14, 2021, 3:41:41 PM7/14/21
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--
Your mouth is made up but your mind is undone
Questor
Jul 14, 2021, 3:42:08 PM7/14/21
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On Tue, 13 Jul 2021 15:46:47 -0400, ansaman <ans...@gmail.com> wrote:
>On 7/13/2021 3:30 PM, Questor wrote:
>> What is it with regard to insurance ads and animals? I count no fewer than four
>> insurance companies with current television ad campaigns that feature talking
>> and/or anthropomorphic animals. I know companies have long been using some sort
>> of animal mascots in their branding and ads, but this seems to be a trend.
>
>Same thing with drug commercials and cartoon characters.
>It is designed to be remembered for the characters or
>elicit a positive response. I bet you remember the
>Budweiser Frogs and they have been off the air a long time.
Tony the Tiger came to mind as an earlier, prominent example. I am not a
>On 7/13/2021 3:30 PM, Questor wrote:
>> What is it with regard to insurance ads and animals? I count no fewer than four
>> insurance companies with current television ad campaigns that feature talking
>> and/or anthropomorphic animals. I know companies have long been using some sort
>> of animal mascots in their branding and ads, but this seems to be a trend.
>
>Same thing with drug commercials and cartoon characters.
>It is designed to be remembered for the characters or
>elicit a positive response. I bet you remember the
>Budweiser Frogs and they have been off the air a long time.
student of advertising history, and I have little doubt that animals have been
used as long as there have been print ads. But when I saw the fourth insurance
company using an animal in their television commercials -- and as a testament
to its effectiveness, I can't even recall their name -- it sparked my comment.
"So, you want to start an insurance company. Great. Have you picked your
animal yet?"
--
Cherish worldly thoughts, and keep a tight grip on your booze
'Cause thinking and drinking are all I have today
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