ESPN Designates December 4 as "Stuart Scott Day" in Honor of Late SportsCenter Anchor

[Ubiquitous]

Monday, December 4 is going to be "as cool as the other side of the
pillow."

ESPN has officially designated it "Stuart Scott Day," in honor of the
beloved "SportsCenter" anchor who lost his hard-fought battle with
cancer in January 2015 at age 49.

Throughout Dec. 4, ESPN will celebrate with frequent content of Scott's
love of life and perseverance through his fight with cancer, the
network announced Monday. The coverage is part of the ESPN's 13th
annual "V Week for Cancer Research," which runs Sunday, Dec. 3 through
Dec. 14.

Throughout the week, ESPN will drive awareness and funds for the V
Foundation for Cancer Research across all platforms and proceeds will
go directly to cancer research and related programs. Last year, "V
Week" helped raise a record $8.3 million, bringing the 12-year total of
contributions to more than $30.5 million.


"`V Week' leverages ESPN platforms and partners to drive awareness of
the continued fight against cancer and generates donations to the V
Foundation," Kevin Martinez, vice president, ESPN Corporate
Citizenship, said in a statement. "This year, we celebrate our dear
friend and colleague, and the 2014 Jimmy V Perseverance Award winner
Stuart Scott, by honoring his courageous spirit to `Fight Like Hell.'

"We're honored to once again celebrate `V Week' and inspire fans to
help support the V Foundation to one day eradicate cancer," Martinez
added.

Scott, who joined ESPN in 1993 for the launch of ESPN2, was diagnosed
with cancer in November 2007 and dealt with recurring bouts of the
disease. He eventually succumbed on Jan. 4, 2015 at age 49, but not
before leaving the world with an iconic ESPYs speech that would become
part of his legacy.

"When you die, it does not mean that you lose to cancer. You beat
cancer by how you live, why you live, and in the manner in which you
live," he said when accepting the Jimmy V Perseverance Award in July
2014.

"So live. Live. Fight like hell and when you get too tired to fight
then lay down and rest and let somebody else fight for you."

Scott was survived by his two daughters, Taelor and Sydni, and
continues to be honored through the Stuart Scott Memorial Cancer
Research Fund, the Stuart Scott Foundation and the Stuart Scott ENSPIRE
Award.

See the rest of 2019 "V Week" programming below:

The 2019 "V Week" will feature several new initiatives to raise funds
for the V Foundation, including:

• Stuart Scott Day: In honor of famed ESPN television personality and
2014 Jimmy V Perseverance Award recipient Stuart Scott, who passed away
from cancer in 2015, ESPN is dedicating Monday, Dec. 4, as "Stuart
Scott Day." On that day, ESPN will showcase content, which depicts
Scott's love of life and perseverance through his fight with cancer and
his consistent message to "never give up." A special, limited edition
Stuart Scott t-shirt will go on sale starting Dec. 4 and all net
proceeds of sales will benefit the V Foundation for Cancer Research.

• UFC "Fight Like Hell" Night: On Saturday, Dec. 7, UFC is dedicating
its fight to the Stuart Scott Memorial Cancer Research Fund, which
supports groundbreaking minority cancer research. Scott had a strong
connection to mixed martial arts and even trained during his
treatments. "Fight Like Hell" Night will feature Stuart Scott-related
content all throughout fight night and the UFC will be donating $XX to
the Stuart Scott Memorial Cancer Research Fund in support of Stuart
Scott.

• "Ring the Bell to Knock Out Cancer" Night: Also during V Week, Top
Rank will raise awareness and funds for the V Foundation by dedicating
Saturday, Dec. 14, as "Ring the Bell to Knock Out Cancer" night. Within
boxing, "ringing of the bell" symbolizes the end of the fight, and for
patients with cancer and their healthcare team, the "ringing of the
bell" is a significant moment as well, signaling the end of active
treatment and the beginning of a life free of cancer. The "ringing of
the bell" will be a symbolic moment during the Top Rank fight, making
fans aware of ESPN's dedication to eradicating cancer. The fight will
air on ESPN, Saturday, Dec. 14, at 9 p.m. ET.

• "Don't Give Up on Me" Anthem: Multi-platinum selling pop artist Andy
Grammer is invested in the mission to find cures for cancer, having
lost his mother to breast cancer. The lyrics of his song "Don't Give Up
on Me" fit perfectly with the themes of fighting adversity, supporting
a loved one, having belief in dark times and ultimately not giving up.
Grammer's song "Don't Give Up on Me" will air during V Week campaigns,
which aligns with the V Foundation theme of fighting adversity and
motto of "Don't Give Up . . . Don't Ever Give Up!"

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