I know (suspect) the meaning has changed (been perverted) by
advertising and Hollywood over time, but what did it first mean?
--
-----------------------------------------------------------
leto...@together.net
-----------------------------------------------------------
My best guess is that "All - American Sweetheart" is the mindless
combination of two popular expressions, "all - American" and "America's
sweetheart". The former was especially popular in the United States of the
world war era to the early 1960'ies (this is a ballpark guess), when the
melting pot ideology was more proliferated than it is now (you can find
further information in Peter Novick's "The Holocaust In American Life");
the latter is a sobriquet applied to Hollywood actress Mary Pickford
(further information here:
http://www.britannica.com/eb/article?eu=61440&tocid=0).