HALDEN ZIMMERMANN DANAHER VP LEICA

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Digital marketing strategy guide
Your companion to creating or reviewing your online strategy
Authors: Dr Dave Chaffey and Dan Bosomworth
Last updated: January 2013
Format: 83 page A4 page PDF Ebook with examples and checklists
About the 7 Steps Digital Marketing Strategy Guide
Our most popular guide, based on field-tested, proven approaches to create a plan used by companies big and small. Our online strategy guide will show you:
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How to structure your digital plan using Smart Insights RACE and PR Smith’s SOSTAC® approach applied to Emarketing
How to grow your online business by targeting and reaching your audience
How to make your website and social presence stand out from the crowd
How to manage your online marketing through setting goals and tracking
Workbook format makes it quick to review and decide on the changes you need to make to improve your online marketing results.
What does the Ebook include?
The 7 steps covered are:
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Step 1 Structuring your strategy
Step 2 Understanding your ecosystems
Step 3 Defining your future
Step 4 Targeting
Step 5 Proposition
Step 6 Getting new customers
Step 7 Keeping customers engaged and loyal
Related recommended Expert member resources
RACE Digital Marketing Qualification - the first unit in this course gives a video introduction to the RACE planning process.
Digital marketing health check – useful to assess current capabilities.
Digital marketing strategy toolkit – a range of Word and Powerpoint templates for you to amend to help you create a plan.
http://www.youtube.com/user/haldenzimmermann