Buying fine jewelry isn’t like buying anything else — even big-ticket items like a car or major appliance. Precious stones — gems and diamonds — and fine jewelry come with their own language. It involves quality, style, even the way they’re marketed and sold. It’s next to impossible for an untrained eye to fully grasp the quality of a particular stone.
On top of that, most of us only dip into fine jewelry purchases a few times in our lives, yet they’re the moments most filled with emotional significance. This means a critical step in finding the perfect engagement ring is to find a jeweler you trust. Don’t leave the purchase of a lifetime to chance. Ask yourself these questions when choosing a jeweler.
Diamonds always make a Great Subject. There is just so much to learn about them.
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