Books?

The Devil's Advocate©

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Sep 29, 2003, 4:26:27 PM9/29/03

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I'm looking for book recommendations on 2 topics:

1) Typography, covering thing such as proper uses of kerning, leading,
sans vs. sans-serif, point sizes, justification, history of typefaces,
methodology, etc.

2) Logo/identity development. This is my weakest skill in graphic
design. I want to develop myself in this arena. Anything that would
give good advice on the process of developing a visual identity. I
also would like to find a catalogue of some of the best designed logos
of all time.

DaKitty

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Sep 29, 2003, 4:51:05 PM9/29/03

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"The Devil's Advocate©" <NOJUNKsh...@excite.com> wrote in message
news:b15hnvcpjhb9s7st3...@4ax.com...

One of my favorite books is:
"Design Workshop" by Robin Williams.

cpg

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Sep 29, 2003, 4:58:55 PM9/29/03

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>1) Typography, covering thing such as proper uses of kerning, leading,
>sans vs. sans-serif, point sizes, justification, history of typefaces,
>methodology, etc.

The Elements of Typographic Style by Robert Bringhurst covers all of
these things and more.

cpg

Gem

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Sep 29, 2003, 5:04:22 PM9/29/03

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hey ya DA, how are ya? :)

Below is a list of books and resources posted by Jeff Fisher a while back [hope
you don't mind if I repost it, Jeff] that contains some very interesting titles
and very good resources.

hth
Gem

Jeff's List:
Here's some of the resources on my [Jeff's] own "reading list" that I would
recommend:

GRAPHIC DESIGN:

Design Literacy: Understanding Graphic Design, by Steven Heller

The Education of a Graphic Designer , by Steven Heller

Paul Rand : A Designer's Art, by Paul Rand

The Elements of Typographic Style, by Robert Bringhurst

Art Is Work : Graphic Design, Interiors, Objects, and Illustrations,
by Milton Glaser

The Non-Designer's Design Book, by Robin Williams

Design of Advertising, by Roy Paul Nelson

Visual Literacy: A Conceptual Approach to Graphic Problem Solving, by
Judith Wilde, Richard Wilde

TM, Trademarks Designed by Chermayeff & Geismar, by Ivan Chermayeff

GRAPHIC DESIGN CULTURAL CONSIDERATIONS

Global Graphics: Color - Designing with Color for an International
Market, by L. K. Peterson

The Designer's Guide to Global Color Combinations: 750 Color Formulas
in CMYK and RGB from Around the World, by Leslie Cabarga

Designing Across Cultures, by Ronnie Lipton

GRAPHIC DESIGN HISTORY:

A History of Graphic Design, by Philip B. Meggs

Graphic Design : A Concise History (World of Art), by Richard Hollis

Graphic Design Time Line: A Century of Design Milestones, by Steven
Heller, Elinor Pettit

The Graphic Art of Michael Schwab, by Michael Schwab

Some People Can't Surf : The Graphic Design of Art Chantry
by Julie Lasky

Milton Glaser : Graphic Design, by Milton Glaser

Paul Rand, by Steven Heller, Jessica Helfand

GRAPHIC DESIGN TECHNIQUES

Graphic Design Cookbook : Mix & Match Recipes for Faster, Better
Layouts, by Leonard Koren

Designers Survival Manual : The Insider's Guide to Working
With Illustrators, Photographers, Printers, Web Engineers,
and More, by Poppy Evans

Design Basics: Ideas and Inspiration for Working with Layout, Type,
and Color in Graphic Design, by Joyce Rutter Kaye

The 7 Essentials of Graphic Design by Allison Goodman

Basics of Design: Typography and Layout, by Lisa Graham

Idea Index : Graphic Effects and Typographic Treatments, by Jim Krause

Graphic Design Solutions (2nd Edition), by Robin Landa

Graphic Design School, by Alan Swann

Using Design Basics to Get Creative Results, by Bryan L. Peterson

How to Understand and Use Design and Layout (Graphic Designers
Library), by Alan Swann

DESIGNING ON A BUDGET

Design Sense : Graphic Design on a Limited Budget
by Anastatia R. Miller

Fresh Ideas in Limited Budget Design : An Eye Opener
by Betsy Newberry

IDENTITY DESIGN:

How to Design Logos, Symbols & Icons : 23 Internationally Renowned
Studios Reveal How They Develop Trademarks for Print and New Media, by
Gregory Thomas and Earl A. Powell

How to Design Logos & Trademarks, by John Murphy & Michael Rowe

Logo Design for Small Business, by Dan Antonelli

Corporate Identity Manuals (1976), by David E. Carter

Designing Corporate Identity Programs for Small Corporations, by David
E. Carter

Designer's Guide to Creating Corporate Identity Systems, by Rose
DeNeve

Designing Corporate Identity : Graphic Design As a Business Strategy,
by Pat Matson Knapp

Designing Identity, by Marc English

Designing Pictorial Symbols, by Nigel Holmes

What Logos Do and How They Do It, by Anistasia R. Miller & Jared M.
Brown

Redesigning Identity, by Catharine Fishel

Design It Yourself Logos, Letterheads, & Business Cards, by Chuck
Green

Bullet-Proof Logos: creating great designswhich avoid legal problems,
by David E. Carter

Global Graphics: Symbols - Designing with Symbols for an International
Market, by Anistatia R. Miller

Blue is Hot; Red is Cool: Choosing the right color for your logo, by
David Carter

BUSINESS OF DESIGN:

Graphic Artists Guild Handbook: Pricing and Ethical Guidelines

AIGA Professional Practices in Graphic Design

Graphic Designer's Guide to Pricing, Estimating & Budgeting, by Theo
Stephan Williams

The Streetwise Guide to Freelance Design and Illustration

Becoming a Graphic Designer : A Guide to Careers in Design, by Steven
Heller, Teresa Fernandes

The Business of Graphic Design, by Ed Gold

The Business Side of Creativity, by Cameron Foote

Selling Graphic Design, by Don Sparkman

Business and Legal Forms for Graphic Designers, by Tad Crawford and
Eva Doman Bruck

Digital Design Business Practices : For Graphic Designers and Their
Clients, by Liane Sebastian

MARKETING:

Designer's Guide to Marketing, by Betsy Newberry

The Art & Business of Creative Self-Promotion, by Jerry Herring & Mark
Fulton

The Graphic Designer's Guide to Creative Marketing: Finding & Keeping
Your Best Clients, by Linda Cooper Bowen

Off The Wall Marketing Ideas, by Nancy Michaels & Debbi J. Karpowicz

HOW Magazine's Annual Self-promotion and Business issues

Get Noticed!, by Sheree Clark and Kristin Lennert

Self Promotion Online, by Ilise Benun

PRODUCTION/PREPRESS

Pocket Pal, by International Paper Company

Great Production by Design, by Connie Sidles

Graphic Designers Digital Printing and Prepress Handbook, by Connie
Sidles

Alleviating Prepress Anxiety : How to Manage Your Print Projects for
Savings, Schedule and Quality, by Ann Goodheart

Pocket Guide to Digital by Frank J. Romano

Pocket Guide to Digital Printing by Frank Cost

Professional Prepress, Printing, and Publishing, by Frank J. Romano

Production for Graphic Designers, by Alan Pipes

Getting It Printed : How to Work With Printers and Graphic Imaging
Services to Assure Quality, Stay on Schedule and Control Costs (Third
Edition), by Mark Beach

DESIGN MAGAZINES:

PRINT - http://www.printmag.com

HOW - http://www.howdesign.com

CMYK - http://www.cmykmag.com

Davide Montellanico

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Sep 30, 2003, 9:24:49 AM9/30/03

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For what concern Typography I really appreciated this book:

Working with Computer Type 4 Experimental Typography by Rob Carter -
RotoVision
ISBN 88-87711-04-6

It helps you understand typographic rules and how to break them creatively.

I hope it can help you.

cheers

--
Davide Montellanico

Hunter Elliott

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Sep 30, 2003, 10:08:36 AM9/30/03

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"DaKitty" <Img...@dotcomsomething.net> wrote in message
news:WW0eb.8769$gi2.7718@fed1read01...

>
> "The Devil's Advocate©" <NOJUNKsh...@excite.com> wrote in message
> news:b15hnvcpjhb9s7st3...@4ax.com...
> > I'm looking for book recommendations on 2 topics:

> One of my favorite books is:
> "Design Workshop" by Robin Williams.

her Non-Designer's Design Book and Non-Designer's Type Book are both good,
too.

LogoPower (don't have the book here so can't recall the author) was a good
book at the basics of logo work and corporate identity. Logo Design That
Works by Lisa Silver is kind of interesting, too.

Martha J. Retallick

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Sep 30, 2003, 11:50:58 AM9/30/03

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On Tue, 30 Sep 2003 13:24:49 GMT, "Davide Montellanico"
<lati...@my-deja.com> wrote:

>For what concern Typography I really appreciated this book:
>
>Working with Computer Type 4 Experimental Typography by Rob Carter -
>RotoVision
>ISBN 88-87711-04-6

And I recommend Type and Layout by Colin Wheildon.

Martha Retallick

Grow your design business with direct mail postcards!
It's easy, affordable, and FUN! Learn how at:
http://www.PostcardMarketingSecrets.com

dotx3/Mayo

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Sep 30, 2003, 4:09:10 PM9/30/03

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type and typography by. andrew haslan and someone else.. but thats the title
and its on amazon.
i have found it very good. mostly factual, but also includes some historical
stuff

it has been a very good grounding, basic enough for a relative beginner but
advanced enough otherwise. in no way patronising. well and simply laid out.
i have not regretted it

mayo

Tag. You're It.

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Sep 30, 2003, 9:20:49 PM9/30/03

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seconded.

A classic.

"cpg" <c_p_...@yahooooo.com> wrote in message
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Tag. You're It.

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Sep 30, 2003, 9:30:17 PM9/30/03

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The seriously big problem I have with Robin Williams' books is that they are
horrifically printed.
Her Non-Designers Typography book might be the most god awful example of
wretched printing for a typographic book I've yet laid eyes on. wait.. no.. its
official.... it is THE worst.
Nothing like great gobs of ink on coated stock to fill in all those lovely
counters.
PLUS..
she does a great disservice to classic faces IMO by failing to relate WHY they
were devised in the first place (context IS the message) AND she has a habit of
extolling the current hot 'display face' for a proper one. Which wouldn't be so
bad if the 'hot display face' weren't so hot nowadays. It's an older book.

Good for generalized typographic use, bad in general.
Worth the money at a cheap second hand book store.

"DaKitty" <Img...@dotcomsomething.net> wrote in message
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>